Blog

Le monde dans lequel nous vivons

23.09.2021

Le monde dans lequel nous vivons

Grâce aux progrès technologiques dont nous avons été témoins au fil des ans, notre société en est arrivée à un point où le monde est au bout de nos doigts. Le monde dans lequel nous vivons est devenu numérique, et de nombreuses entreprises mondiales investissent leurs ressources pour créer leur présence en ligne.

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07.09.2021

Votre site web est le miroir de votre entreprise

Vous vous souvenez probablement des nombreuses fois où vous avez cherché sur Google le café le plus proche lorsque vous étiez en déplacement et aviez besoin d'une pause. Il y a également de fortes chances que vous recherchiez des produits sur l'internet et que vous ayez même fait un achat récemment.

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How To Globalize Your Business Over the Internet

26.08.2021

Comment mondialiser votre entreprise sur Internet

L'un des défis que rencontrent de nombreux propriétaires d'entreprise lorsqu'ils envisagent de faire évoluer leur entreprise est de savoir comment la rendre mondiale. Cependant, savoir comment procéder peut vous aider à étendre vos activités commerciales et à atteindre un nouveau public.

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How to Build your Digital Business

02.08.2021

Comment créer votre entreprise numérique

La création d'une entreprise numérique dans ce monde moderne implique de nombreux processus et procédures. Cela est vrai si vous avez l'intention de créer une entreprise qui réussira en peu de temps.

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Why eCommerce is better than offline sales, and why is it important to have your online shop

16.07.2021

Pourquoi le commerce électronique est meilleur que les ventes hors ligne et pourquoi il est important d'avoir une boutique en ligne.

La plupart du temps, les entrepreneurs qui s'aventurent dans le monde des affaires se retrouvent à la croisée des chemins, entre le commerce électronique et les ventes hors ligne. Alors que le commerce électronique implique la vente en ligne de biens et de services, la vente hors ligne concerne un magasin ou un point de vente physique.

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Today's and Tomorrow's Customers (How to sell to Generation Z)

24.06.2021

Les clients d'aujourd'hui et de demain (Comment vendre à la génération Z)

La génération Z est constituée de millénaires nés au milieu des années 90 ; elle représente 32 % de la population mondiale. Selon les recherches, ils auraient un pouvoir d'achat de 44 milliards de dollars et de 200 milliards de dollars si l'on tient compte de leur influence sur les parents et les achats de maisons.

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Importance of Interaction Marketing Campaign

07.06.2021

Importance de la campagne de marketing d'interaction

Ces dernières années, l'utilisation du marketing interactif par les petites et grandes entreprises n'a cessé d'augmenter.

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Five Places Not to Sell

26.05.2021

Cinq endroits où il ne faut pas vendre

Tout propriétaire d'entreprise est intéressé par une place de marché qui lui permet d'atteindre facilement des clients potentiels et de réaliser davantage de bénéfices. Cependant, toutes les places de marché ne sont pas bonnes pour vous.

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How to handle multi-language web content while globalizing your business

17.05.2021

Comment gérer un contenu Web multilingue tout en mondialisant votre entreprise ?

À l'heure actuelle, plus de 50 % de la population mondiale utilise l'Internet. Cela signifie que les entreprises désireuses de se mondialiser, d'atteindre un plus grand nombre de clients et de réaliser des bénéfices doivent tirer parti des nombreuses possibilités offertes par le World Wide Web.

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Top 5 Digital Marketing Trends for 2021

10.05.2021

Les 5 principales tendances en matière de marketing numérique pour 2021

Le marketing numérique consiste à promouvoir des biens et des services via l'internet et les technologies numériques. Cela permet d'atteindre un plus grand nombre de clients potentiels. Avec l'évolution continue du paysage du marketing numérique, il est essentiel de suivre les nouvelles tendances et de savoir ce qui fonctionne pour votre entreprise. Voici les 5 principales tendances du marketing numérique pour 2021.

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Your Business Future without Data Ownership

05.05.2021

L'avenir de votre entreprise sans la propriété des données

On ne saurait trop insister sur l'importance des données commerciales. Toutes les entreprises, qu'elles soient petites ou moyennes, ont beaucoup de données clients à protéger.

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Traps for SMEs selling on marketplaces

30.04.2021

Pièges pour les PME vendant sur des places de marché

La numérisation rapide du monde a touché tous les secteurs de l'économie. À l'heure actuelle, les PME tirent parti des avantages qu'offre la vente en ligne pour répondre aux besoins en constante évolution des clients et accroître le retour sur investissement.

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The Advantages of an Interconnected Software Environment for SMEs

22.02.2021

Les avantages d'un environnement logiciel interconnecté pour les PME

L'utilisation d'un environnement logiciel intégré au lieu de s'appuyer sur un modèle "freemium" augmente votre capacité à réaliser des bénéfices en ligne.

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Every SME Deserves To Have A Shot At Online Success

15.02.2021

Chaque PME mérite d'avoir une chance de réussir en ligne

Les PME peuvent réaliser d'énormes bénéfices en ligne pour une fraction du coût des magasins de type "brick-and-mortar", tout en concurrençant directement les grandes entreprises.

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The Importance of Multi-Channel Communication

14.12.2020

L'importance de la communication multicanal

Communiquer sur différents canaux permet de fidéliser la marque et d'augmenter les ventes.

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The Work From Home World

28.09.2020

Le monde du travail à domicile

Pourquoi le travail à domicile signifie que le commerce électronique ne fera que se renforcer dans les années à venir.

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Creating Effective Newsletters

10.08.2020

Créer des bulletins d'information efficaces

Rédiger une lettre d'information que les clients ont envie d'ouvrir et de lire permet d'augmenter la valeur de votre contenu et d'inciter les clients à acheter chez vous.

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How to Make Your Site More Aesthetically Pleasing

04.08.2020

Comment rendre votre site plus agréable à l'œil ?

La conception de sites web est une compétence fondamentale pour améliorer l'efficacité de votre site en tant qu'outil de conquête et de fidélisation des clients.

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Creating the Right Promotion for the Right Customer

Créer la bonne promotion pour le bon client

Créer la bonne promotion pour les clients permet d'augmenter leurs dépenses sur votre site et de les faire se sentir plus précieux en tant que clients.

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The Unified Store

01.08.2020

Le magasin unifié

Le big data peut être exploité pour améliorer les grilles de produits pour les clients désireux de vendre plus d'articles plus efficacement à leurs clients.

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How Data Ownership Can Change Your Life

17.07.2020

Comment la propriété des données peut changer votre vie

La propriété des données et le marketing automatisé sont des facteurs extrêmement importants pour le succès d'une entreprise qui souhaite réaliser des bénéfices par voie numérique.

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The Importance of Easy-to-Use Tools

09.07.2020

L'importance des outils faciles à utiliser

Des outils faciles à utiliser permettent aux entreprises de prendre toutes les mesures nécessaires pour augmenter leurs bénéfices tout en optimisant leur efficacité.

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What does digitalization mean for me?

20.05.2020

Que signifie la numérisation pour moi ?

C'est une expression qui a une signification différente pour chacun. Pour certaines entreprises, cela signifie simplement avoir un site web ; pour d'autres, le commerce électronique. Certaines entreprises n'existent que sous forme numérique, sans aucune vitrine, et d'autres encore ne tirent parti que des aspects marketing.

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What has the pandemic taught us about e-commerce and the importance of small businesses?

13.05.2020

Qu'est-ce que la pandémie nous a appris sur le commerce électronique et l'importance des petites entreprises ?

Le monde change. Les événements de ces derniers mois ont plus que jamais prouvé l'importance des petites entreprises. Elles sont le moteur de notre économie, et il est essentiel qu'elles continuent à fonctionner et à nous fournir les produits et services dont nous avons besoin pour rester heureux - et sains d'esprit.

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Customers Register with Your Shop - Ok, So What Next

08.01.2020

Les clients s'inscrivent dans votre boutique - Ok, et ensuite ?

Lorsqu'il s'agit de marketing et de développement ou de sélection de produits, qu'est-ce qui est plus important que l'opinion de vos clients et abonnés ?

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A Mum and a Dad would Like to Open an Online Shop - How to Help Them?

23.12.2019

Un papa et une maman souhaitent ouvrir une boutique en ligne - Comment les aider ?

Si vous êtes prêt à lancer une boutique en ligne d'envergure mondiale, mais que vous ne savez pas par où commencer, sachez qu'il n'a jamais été aussi facile de lancer une activité en ligne.

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Promotions and Promotion Tools - Crucial Steps for Better Sales

12.12.2019

Promotions et outils de promotion - Des étapes cruciales pour améliorer les ventes

Une campagne promotionnelle réussie entraîne de meilleures ventes car elle permet à vos messages promotionnels d'atteindre votre public cible et de l'inciter à agir.

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Best Marketing Practices - How to Prepare a Really Good Newsletter

04.12.2019

Best Marketing Practices - Comment préparer une très bonne lettre d'information ?

Les bulletins d'information sont généralement utilisés pour informer et éclairer le public sur les promotions, les mises à jour et autres, dans le but d'élargir la portée d'une marque.

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Social or Blog – Where Should I Tell My Story?

02.10.2019

Social ou blog - Où dois-je raconter mon histoire ?

Dans le monde actuel centré sur le client, une expérience client sans faille est devenue la priorité absolue des marques.

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Marketplace vs. Ecommerce Shop - Who Owns the Client?

26.09.2019

Place de marché ou boutique de commerce électronique : à qui appartient le client ?

Si vous avez décidé de vous lancer dans le commerce électronique, vous devez répondre à une question qui déterminera la nature de vos activités en ligne.

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Digital Marketing Strategy – Following Your Taste or Relying on Analytics?

18.09.2019

Stratégie de marketing numérique - Suivre son goût ou s'en remettre aux statistiques ?

Comment les spécialistes du marketing élaboraient-ils leurs stratégies dans le passé ? Comme les choses n'étaient pas numériques, il n'y avait aucun moyen pour eux de collecter et d'analyser les données sur les consommateurs afin d'élaborer une stratégie marketing solide, basée sur les données.

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Email Marketing vs. App Notification

11.09.2019

Email Marketing vs. Notification d'applications

Que faut-il faire pour maximiser l'engagement des visiteurs de votre site de commerce électronique ? La réponse est, bien sûr, la communication. Chaque élément de votre site web communique avec ses visiteurs - du choix des couleurs et de la navigation du site au contenu que vous publiez.

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Storytelling: a New Way to Sale - Is Your Blog Your Diary or a Story That You Use to Sell?

04.09.2019

Le storytelling : une nouvelle façon de vendre - Votre blog est-il votre journal intime ou une histoire que vous utilisez pour vendre ?

Dans le paysage hyperconcurrentiel du marché du commerce électronique d'aujourd'hui, la création d'une boutique en ligne réussie exige plus qu'un produit de qualité, un site web bien conçu et un passage en caisse facile.

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How to Prepare Your Pictures for the Online Shop or Site?

28.08.2019

How to Prepare Your Pictures for the Online Shop or Site?

When it comes to visuals for your online shop or e-commerce site, there’s no doubt that product photography is incredibly important. Poor photos can stall your sales, but great images are essential to branding your products in the best possible light and presenting your store as desirable and trustworthy.

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How Many Times Do You Interact with Customers?

21.08.2019

How Many Times Do You Interact with Customers?

Entrepreneurs tend to wear many hats at once and give their best to fit all their roles in a single day.

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Marketplace Sales Vs. E-Commerce Sales - What Suits You?

14.08.2019

Marketplace Sales Vs. E-Commerce Sales - What Suits You?

Online selling comes with so many benefits. Without the need of a physical storefront, you can sell at all times of the day, reach more customers than a regular brick and mortar shop, collect information about your buyers, analyze it, and use it to adjust your marketing efforts.

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How Are You Going to Adopt AI If You Have No Data?

24.07.2019

How Are You Going to Adopt AI If You Have No Data?

Some large companies, such as tech firms and large banks, are adopting AI (artificial intelligence) aggressively. As for small and medium-sized businesses, everyone is waiting for the AI technology to evolve and for AI expertise to become widely available.

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Franchisor and Multi Shop Owner in Industry 4.0. How Do You Manage Your Assets (DATA)?

17.07.2019

Franchisor and Multi Shop Owner in Industry 4.0. How Do You Manage Your Assets (DATA)?

Industry 4.0 or the 4th industrial revolution, is happening today, as we are in the middle of a transformation regarding the way we manufacture products. Things are changing due to the digitization of manufacturing.

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How Many Clicks Do I Need to Purchase on Your E-Commerce?

10.07.2019

How Many Clicks Do I Need to Purchase on Your E-Commerce?

Every year, the interactions with our digital devices are changing and evolving. It becomes easier and faster to interact with technology, whether we’re talking about signing up for a website or app instantly with our Facebook account or making a 1-click purchase.

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Who is Your Most Profitable Client?

03.07.2019

Who is Your Most Profitable Client?

According to this 2016 Econsultancy report (which included more than 1,000 professionals in e-commerce, marketing and digital), one of the highest priorities was customer segmentation – 72% of participants said that they use their customer data for segmentation.

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Native Multi-Language and Multi-Currency Against Plugin Solution

12.06.2019

Native Multi-Language and Multi-Currency Against Plugin Solution

With a multilingual website, you will speak to customers in their language. That way, you can connect to a broader audience and make engagement more accessible.

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I Sell Products & Accept Booking for Services I Offer - Do I Need Two Separate Systems?

05.06.2019

I Sell Products & Accept Booking for Services I Offer - Do I Need Two Separate Systems?

The business you run is doing great, but the money comes in through two “entrances” – you both sell products and accept bookings for the services you offer.

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How to Optimize Leads Attraction Campaign

29.05.2019

How to Optimize Leads Attraction Campaign

Today’s consumers don’t like aggressive advertising campaigns. They want to buy products that can help them improve their lives as well as products from a company whose story they identify with.

 

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SaaS or Custom-Based Solution - What Should I Choose?

22.05.2019

SaaS or Custom-Based Solution - What Should I Choose?

When the time comes to decide about the type of software to use for your business processes, the choices are narrowed down to two options – SaaS (Software as a Service) and Customized software.

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We Lose 3% of Our Income to Credit Cards Monthly. So What If We Accept Cryptocurrency?

08.05.2019

We Lose 3% of Our Income to Credit Cards Monthly. So What If We Accept Cryptocurrency?

3% of income every month doesn’t seem like a lot of money, but we still spend that money for no good reason. Banks charge us fees, interest rates, and a lot more, all of which can sometimes get unnecessarily high.

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How Do You Increase Your Clients Loyalty with Your Mobile App

01.05.2019

How Do You Increase Your Clients Loyalty with Your Mobile App

Did you know that mobile users are more significant in number than web users? It is prevalent in most countries in the world. For example, in the US, 71% of the entire digital traffic comes from mobile devices.

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How User Experience Drives Sales

24.04.2019

How User Experience Drives Sales

In the early days of the web, user experience was not something ever considered. As the technology was still in its infancy, it didn’t allow for creators to focus on making the interface user-friendly.

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Data and Marketing, Love at First Sight

17.04.2019

Data and Marketing, Love at First Sight

Becoming successful in business is not about getting out on top and defeating your opponents, nor is it about having the best product or service on the market. It’s all about giving your clients exactly what they need.

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Recent e-Commerce Global Growth

10.04.2019

Recent e-Commerce Global Growth

E-commerce has been a fast-growing industry for a long time now, but many are unaware of how vast and significant this growth is. What are the exact numbers? What does it all mean? What can you expect in the future?

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The Main Advantages of Software as a Service (SaaS)

03.04.2019

The Main Advantages of Software as a Service (SaaS)

Today in business it is becoming far superior for companies (mostly small to midsize firms) to use the services of a SaaS company rather than create software from scratch, or purchase one at high expense.

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Targeting, Segmentation, Personalization, and Communication

27.03.2019

Targeting, Segmentation, Personalization, and Communication

In today’s digital marketing, all you can hope to do is use as many successful modern techniques and methods as you can. That’s precisely why we decided to talk about targeting, segmentation, personalization, and communication.

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Is AI Our Last Invention?

20.03.2019

Is AI Our Last Invention?

It’s a simple question – a question that’s been causing lots of expert debate. It all usually boils down to a simple one side versus the other – the supporters of AI against the detractors. Either AI will improve our lives, or it will destroy us.

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How Big Data Benefits E-Commerce

13.03.2019

How Big Data Benefits E-Commerce

Data is in everything we do today, both online and offline. Everything is a source of data, and every smart business knows the benefits of collecting data in the modern world.

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10 Essential Email Marketing Tips

06.03.2019

10 Essential Email Marketing Tips

We are well aware of how each email marketing strategy needs tips and tricks to create some improvements. Which is why we have used our vast knowledge of the digital marketing industry to give you a list of the ten most crucial email marketing tips which you need to use in your email marketing strategy.

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The Small Business “Dead Valley”

27.02.2019

The Small Business “Dead Valley”

If you run a small or medium-sized enterprise (SME), you should know that one of your main goals needs to be efficiency and the selection of proper tools and systems that will optimize your sales and will win the market for you.

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The Customers of Today Are Different

21.02.2019

The Customers of Today Are Different

Ten or more years ago customers didn’t have as much information as they have today. Only a decade ago, the customer was very different than those of today.

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Top 5 Reasons Why Online Retail is Better Than Offline

16.01.2019

Top 5 Reasons Why Online Retail is Better Than Offline

In the modern age, more and more people are shopping online all the time. It is true worldwide, not only in the western world.

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Customer Data Is the New Oil

09.01.2019

Customer Data Is the New Oil

Collecting customer data is old news to big businesses, and its importance is even known to many others.

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Why Generation Z Shoppers Matter for Your Business

02.01.2019

Why Generation Z Shoppers Matter for Your Business

The global market is changing, and the new generation is taking over as the leading generation in numbers. Generation Z is finally set out to outnumber Millennials in 2019.

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How to Prepare Your Team for Digitalization

19.12.2018

How to Prepare Your Team for Digitalization

Digital transformation is a hot topic in business these days. It seems as though it’s on everyone’s lips, and for a reason. But whenever it pops up in conversation, the focus of the discussion is mainly on technology.

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3 Signs It’s Time for Your Business to Adopt Marketing Automation

12.12.2018

3 Signs It’s Time for Your Business to Adopt Marketing Automation

Marketing automation isn’t coming. It’s already here. And it’s staying, for good. According to stats, 51% of all companies and 67% of marketers are already using marketing automation to get the job done.

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Why Small Businesses Should Tap Into the Power of Big Data

05.12.2018

Why Small Businesses Should Tap Into the Power of Big Data

Big data is a massive opportunity for even the smallest business. And when you’re small, data can be the competitive edge that can help your company grow and scale to the size you want for your business. So, what is big data?

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24 Disastrous Ecommerce Mistakes Startups Make

28.11.2018

24 Disastrous Ecommerce Mistakes Startups Make

Ask any startup owner, and they will tell you there are a few benefits of owning an online store. But just because the store is online, it doesn’t make running it any less stressful. And in no way is it smooth sailing all the way.

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Why Restaurants are Giving up a Quarter of Their Profits

17.05.2018

Why Restaurants are Giving up a Quarter of Their Profits

Restaurants are willing to pay a lot of money for online food ordering and delivery services. How much are you willing to pay for convenience?

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True Stories: The Hidden Costs and fees of Selling on Amazon, eBay and Etsy

29.03.2018

True Stories: The Hidden Costs and fees of Selling on Amazon, eBay and Etsy

Running a business already carries a considerable risk - must you take on even more for the sake of convenience? Check eBay, Amazon, and Etsy fees to see the price you pay to lose your customer data.

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8 Benefits of Having Your Own Online Store

07.03.2018

8 Benefits of Having Your Own Online Store

It's become incredibly risky to rely on third-party sales channels to sell your products.

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How to Thrive When Others Struggle: Step Into Your Customer’s Shoes

07.02.2018

How to Thrive When Others Struggle: Step Into Your Customer’s Shoes

In the midst of a 'retail apocalypse', companies are thriving by focusing on the customer perspective. It seems obvious, but it's not easy trying to align business goals with customer priorities. A customer journey map keeps things in check.

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What is Omnichannel Retailing, and Why you Should Consider it

24.01.2018

What is Omnichannel Retailing, and Why you Should Consider it

With the rise of e-commerce, is retail as we know it dead? Absolutely not. Retail is evolving - we're witnessing a shift to omnichannel retailing.

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How Disruptive Technology Benefits Local Businesses

17.01.2018

How Disruptive Technology Benefits Local Businesses

Powered by technology and the internet, big companies are finding it harder and harder to maintain the top positions. This is an advantage for local businesses. 

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How to Ethically Profit from Data

20.12.2017

How to Ethically Profit from Data

Small businesses can still grow and thrive ethically using customer data. All we have to do put the customer first.

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Why Data is Important for Businesses of Any Size

13.12.2017

Why Data is Important for Businesses of Any Size

As the world continues to shift digitally, the value of data is increasing exponentially. It’s time local businesses took advantage of what made Amazon and Google the giants they are today.  

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If You Refuse to Adapt, You’ll Regret It Later

04.12.2017

If You Refuse to Adapt, You’ll Regret It Later

As we continue to shift from analog to digital, information continues to be an indispensable part of business maintenance and growth. And you don’t have to be giants like Amazon or Google to benefit from data.

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Online shops are too cool for your business

14.11.2017

Online shops are too cool for your business

Most consumers today speak the digital language and it’s cooler to engage with them online. Think about how easy it would be if all your customers came to you, instead of you looking for them.

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E-Commerce Trends You Need to Know

07.11.2017

E-Commerce Trends You Need to Know

More than 50% consumers shop online. Do you know why?

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The need for webinars in growing your business

18.10.2017

The need for webinars in growing your business

No matter the nature of your business, webinars have proved to be very resourceful in optimizing productivity for every type of business

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Why do beauty brands need an online store to survive?

19.09.2017

Why do beauty brands need an online store to survive?

Internet marketing gave birth to many new businesses. Beauty is one of the industries that has gained immense popularity over the last few years and marketers believe it will only continue to grow by manifold.

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Ways to Generate Leads Through E-Commerce Marketing

21.08.2017

Ways to Generate Leads Through E-Commerce Marketing

Every marketer or business owner is constantly looking for clients. The search is almost unending and it’s vital for the survival of any business.

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What Type of Entrepreneur Are You?

21.07.2017

What Type of Entrepreneur Are You?

Getting that engine running is hard in the first place. We get it. Who said it was going to be easy anyway? Ask any successful entrepreneur and he will be happy to share his stories of failure with you.

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Data is Your Key to Success

26.06.2017

Data is Your Key to Success

Have you ever realized why your competitors are growing faster than you?

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Digital is the Way

11.04.2017

Digital is the Way

Gone are the days when you couldn’t dream big. In today’s modern landscape no matter if you are florist at the end of the street or a designer working from home, you can create a business you’ve always dreamt off.

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How to Increase Revenue Digitally

11.04.2017

How to Increase Revenue Digitally

Have you been wanting to grow your business but don’t know how? Let us take care of this for you.

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From Where it All Began

30.03.2017

From Where it All Began

Once upon a time not so long ago, the first online shop system saw the light of the world. In 1979 the English inventor Michael Aldrich connected a television to the Internet via the telephone line.

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