We are well aware of how each email marketing strategy needs tips and tricks to create some improvements. Which is why we have used our vast knowledge of the digital marketing industry to give you a list of the ten most crucial email marketing tips which you need to use in your email marketing strategy.
1. Improve Your Subject Lines
Improving your subject lines is vital in getting the readers to open your emails. You can achieve this by adding the names of people in the sender field, which personalizes your email. You can also do it by using numbers and stats, power words, and by enticing their curiosity.
2. Understand the Audience
Always make sure to know the audience to which you’re sending the emails. Just like you strive to understand your target audience in your overall marketing strategy, you need to do the same for email marketing.
3. Never Stop Increasing Your Subscriber List
However long the list of contacts you have is, you should never stop working on increasing it. Look to improve all of your subscription forms whenever you can to entice new leads.
4. Consistency Results in Higher Sales
No one wants to be a spammer, but you still need to be regular with your correspondence. If someone has already subscribed to your service, you need to send them emails because consistent messaging always results in higher sales.
5. Make Your Emails Brief
Everything in your emails should be no longer than necessary. Your sentences need to have less than 25 words, and your paragraphs must have three sentences at the most. You also need to make sentences meaningful and not bore the reader with unnecessary info.
6. Always Use a CTA
A call to action is a must, but you don’t need to be afraid to include it in more than one location if it feels relevant and meaningful.
7. Talk to the Reader, Not About Your Brand
No potential customer wants to listen to brands brag about themselves, which is why you need to put the reader first in your emails. Always talk about what they gain from you, not how great your brand is.
8. Emphasize the Benefits, Not the Features
When you’re talking about your product or service, always explain the benefits the readers can get from what you’re offering, not its features.
9. Develop Your Unique Voice
As people get a lot of emails all the time, they fail to read anything that doesn’t sound interesting and appears generic. That’s why you need to develop a unique voice for your brand and always use it in your emails.
10.Always Make Your Email Mobile-Friendly
Research states that around half of people using emails open them on their phones. Furthermore, mobile users check their emails three times more frequently than desktop users. It essentially means that you must make your emails mobile friendly, as they will most likely be deleted if you don’t.
So there you have it, a list of the most critical email marketing tips you need to be aware of. If you’re interested in further improving your email marketing strategy, take a look at what we offer, and get started whenever you want.