Just like industrial revolution, also Industry 4.0 will lead to entirely new processes such as automated and interconnected production. The other parts of development lead us to the analytics. Once companies have the data collected, they need to somehow get profit from them. Today only 1% of gathered data gets used to someone’s advantage when instead they could benefit from collected and analyzed data.
Selling online enables collecting first-party data. That data can then be used for creating and establishing personalized customer experience and generate revenue from positive consumers’ reactions which is of course the ultimate goal.