Thanks to the technological advancement we have witnessed over the years, our society has gotten to the place where the world is at our fingertips. The world we live in has gone digital, with many global companies investing their resources to create their online presence.
You probably can remember the several instances you Googled the nearest coffee shop when you were out and about and needed a pit stop. There’s also a good chance that you search for products on the internet and even made a purchase recently.
One of the challenges many business owners experience when they plan to scale their business is how to take it global. However, knowing how to do this can help you expand your business operations and reach a new audience.
Most times, entrepreneurs venturing into the business landscape are often at a crossroad choosing between building eCommerce and offline sales. While eCommerce sales involve online sales of goods and services, offline sales deal with a physical store or outlet.
Generation Z are millennial born in the mid-’90s; they make up to 32% of the world's populations. According to research, they are reported to have a buying power of $44 billion and $200 billion when their influence on parents and home purchases are considered.
At the moment, over 50% of the world population use the internet. This implies that businesses interested in globalization, reaching more customers, and making profits must take advantage of the arrays of opportunity provided by the World Wide Web.
Digital marketing involves the promotion of goods and services via the internet and digital technologies. This helps to reach a larger number of potential clients. With the continuous evolution of the digital marketing landscape, it is vital to keep track on new trends and know what works for your business. Here are the top 5 digital marketing trends for 2021.
The rapid digitalization of the world has affected all sectors of the economy. At the moment, SMEs now leverage the benefits that online selling offers in meeting up with ever-changing customer needs and increasing return on investment.
It’s a phrase that means something different to everyone. For some businesses, it means just having a website; for others, e-commerce. Some businesses only exist digitally with no storefront at all, and still, others take advantage of just the marketing aspects.
The world is changing. The events of recent months have now more than ever proven the importance of small businesses. They are the engine that drives our economy, and it's crucial they continue to operate and bring us the products and services we need to keep us happy - and sane.
How did marketers create their marketing strategies in the past? As things were not digital, there was no way for them to collect and analyze consumer data to build a solid, data-driven marketing strategy.
What does it take to maximize your E-commerce site visitor engagement? The answer is, of course, communication. Every element of your website communicates to its visitors – from the choice of colors and site navigation to the content you publish.
When it comes to visuals for your online shop or e-commerce site, there’s no doubt that product photography is incredibly important. Poor photos can stall your sales, but great images are essential to branding your products in the best possible light and presenting your store as desirable and trustworthy.
Online selling comes with so many benefits. Without the need of a physical storefront, you can sell at all times of the day, reach more customers than a regular brick and mortar shop, collect information about your buyers, analyze it, and use it to adjust your marketing efforts.
Some large companies, such as tech firms and large banks, are adopting AI (artificial intelligence) aggressively. As for small and medium-sized businesses, everyone is waiting for the AI technology to evolve and for AI expertise to become widely available.
Industry 4.0 or the 4th industrial revolution, is happening today, as we are in the middle of a transformation regarding the way we manufacture products. Things are changing due to the digitization of manufacturing.
Every year, the interactions with our digital devices are changing and evolving. It becomes easier and faster to interact with technology, whether we’re talking about signing up for a website or app instantly with our Facebook account or making a 1-click purchase.
According to this 2016 Econsultancy report (which included more than 1,000 professionals in e-commerce, marketing and digital), one of the highest priorities was customer segmentation – 72% of participants said that they use their customer data for segmentation.
3% of income every month doesn’t seem like a lot of money, but we still spend that money for no good reason. Banks charge us fees, interest rates, and a lot more, all of which can sometimes get unnecessarily high.
Did you know that mobile users are more significant in number than web users? It is prevalent in most countries in the world. For example, in the US, 71% of the entire digital traffic comes from mobile devices.
In the early days of the web, user experience was not something ever considered. As the technology was still in its infancy, it didn’t allow for creators to focus on making the interface user-friendly.
Becoming successful in business is not about getting out on top and defeating your opponents, nor is it about having the best product or service on the market. It’s all about giving your clients exactly what they need.
E-commerce has been a fast-growing industry for a long time now, but many are unaware of how vast and significant this growth is. What are the exact numbers? What does it all mean? What can you expect in the future?
Today in business it is becoming far superior for companies (mostly small to midsize firms) to use the services of a SaaS company rather than create software from scratch, or purchase one at high expense.
In today’s digital marketing, all you can hope to do is use as many successful modern techniques and methods as you can. That’s precisely why we decided to talk about targeting, segmentation, personalization, and communication.
It’s a simple question – a question that’s been causing lots of expert debate. It all usually boils down to a simple one side versus the other – the supporters of AI against the detractors. Either AI will improve our lives, or it will destroy us.
We are well aware of how each email marketing strategy needs tips and tricks to create some improvements. Which is why we have used our vast knowledge of the digital marketing industry to give you a list of the ten most crucial email marketing tips which you need to use in your email marketing strategy.
If you run a small or medium-sized enterprise (SME), you should know that one of your main goals needs to be efficiency and the selection of proper tools and systems that will optimize your sales and will win the market for you.
Digital transformation is a hot topic in business these days. It seems as though it’s on everyone’s lips, and for a reason. But whenever it pops up in conversation, the focus of the discussion is mainly on technology.
Marketing automation isn’t coming. It’s already here. And it’s staying, for good. According to stats, 51% of all companies and 67% of marketers are already using marketing automation to get the job done.
Big data is a massive opportunity for even the smallest business. And when you’re small, data can be the competitive edge that can help your company grow and scale to the size you want for your business. So, what is big data?
Ask any startup owner, and they will tell you there are a few benefits of owning an online store. But just because the store is online, it doesn’t make running it any less stressful. And in no way is it smooth sailing all the way.
In the midst of a 'retail apocalypse', companies are thriving by focusing on the customer perspective. It seems obvious, but it's not easy trying to align business goals with customer priorities. A customer journey map keeps things in check.
As we continue to shift from analog to digital, information continues to be an indispensable part of business maintenance and growth. And you don’t have to be giants like Amazon or Google to benefit from data.
Internet marketing gave birth to many new businesses. Beauty is one of the industries that has gained immense popularity over the last few years and marketers believe it will only continue to grow by manifold.
Getting that engine running is hard in the first place. We get it. Who said it was going to be easy anyway? Ask any successful entrepreneur and he will be happy to share his stories of failure with you.
Gone are the days when you couldn’t dream big. In today’s modern landscape no matter if you are florist at the end of the street or a designer working from home, you can create a business you’ve always dreamt off.
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