Blog

02.09.2022

How To Use Data To Grow Sales

Data is a great way to represent a bunch of information and present t in structured forms to save one from the stress of sifting through unnecessary verbiage. What is better than data is analytics, which takes a step further by eliciting crucial information, inferences, and insights that can be transformed into practical applications.

10.08.2022

How To Grow Your Business In An Upcoming Recession

Generally, an upcoming recession is not good news for any business owner. Most companies buckle down, pull off new projects and look for ways to cut overhead as they anticipate a decline in sales and profits. 

11.07.2022

What Is Search Engine Marketing And How Do I Get Started?

With more than 1.5 billion searches per day on Google, the importance of showing up in Google's search results can't be overemphasized.

30.05.2022

What is Post Purchase Email, and How Can I Boost eCommerce With It?

One of the greatest keys to maintaining long-term success in business transactions is the application of post-purchase email. It enables your customers to be happy and satisfied and improves loyalty and agreement.

10.05.2022

Top 5 Digital Marketing Trends for 2022

Digital marketing involves the promotion of goods and services via the internet and digital technologies. This helps to reach a larger number of potential clients. With the continuous evolution of the digital marketing landscape, it is vital to keep track on new trends and know what works for your business. Here are the top 5 digital marketing trends for 2022.

09.05.2022

What Is An eCommerce Sales Funnel And How Does It Work?

There are several terminologies and operations you would come across as it relates to business and sales. One of these vocabularies is the sales funnel closely related to eCommerce.

19.04.2022

What Is Push Notification, And Why Is It Important?

A major challenge many businesses face today is getting customers to engage and re-engage with their brand. This can be quite difficult, especially due to the ever-increasing level of competition. 

28.03.2022

How Does eCommerce Content Marketing Affect Your Online Sales?

Over the last few years, many eCommerce businesses have woken up to the potential of eCommerce content marketing for a successful online business. By utilizing eCommerce content marketing tactics, retail brands are attracting visitors and facilitating purchases more than ever before. 

07.03.2022

What Is eCommerce CTA And Why Is It Important?

The overall goal of any eCommerce business is to generate and convert leads. Over the years, it has become increasingly harder for many retailers to convert site visitors into customers, as the data shows that the average eCommerce conversion rate is 2.4%. 

21.02.2022

The What, Why, and How Of eCommerce Customer Experience

If you own an eCommerce business, you'd readily agree that it takes more than a killer product to succeed in today's world. 

01.02.2022

What is eCommerce SEO?

Taking your business online is a brilliant idea, and it's important if you want to reach more people and increase your revenue.

10.01.2022

What Is The Difference Between Upselling And Cross-Selling?

When many businesses are looking to boost revenue generation, they often think along the lines of acquiring new customers. Acquiring a new customer implies an increase in profit margins, but it can also be very expensive.

27.12.2021

What Are The 5 Benefits Of Cross-Border ECommerce?

Cross-border eCommerce has grown exponentially over the last few years, taking the entire world by storm. Merchants are now expanding their market beyond their borders to make their business stronger, more successful, and more profitable.

10.12.2021

How Is Social Media Marketing Growing In Today's World?

Since 1997 when the first social media site was created, social media usage has continued to increase exponentially, and it hasn't reached its peak yet.

04.10.2021

Why My Neighbor Is Selling Online And I Can’t

You’ve poured your heart and soul trying to selling online. You worked on the design elements and made sure that your products are high quality, but no matter what you do, you’re not getting the desired results while everyone else is seeing a great conversion rate. Does this sound familiar?

23.09.2021

The World We Live In

Thanks to the technological advancement we have witnessed over the years, our society has gotten to the place where the world is at our fingertips. The world we live in has gone digital, with many global companies investing their resources to create their online presence.

07.09.2021

Your Website Is The Mirror Of Your Company

You probably can remember the several instances you Googled the nearest coffee shop when you were out and about and needed a pit stop. There’s also a good chance that you search for products on the internet and even made a purchase recently.

26.08.2021

How To Globalize Your Business Over the Internet

One of the challenges many business owners experience when they plan to scale their business is how to take it global. However, knowing how to do this can help you expand your business operations and reach a new audience.

02.08.2021

How to Build your Digital Business

Building a digital business in this modern world involves a lot of processes and procedures. This is true if you have plans to create a business that will succeed in a short time.

16.07.2021

Why eCommerce is better than offline sales, and why is it important to have your online shop

Most times, entrepreneurs venturing into the business landscape are often at a crossroad choosing between building eCommerce and offline sales. While eCommerce sales involve online sales of goods and services, offline sales deal with a physical store or outlet. 

26.05.2021

Five Places Not to Sell

Every business owner is interested in a marketplace which makes it easy to reach potential customers and make more profit. However, not all marketplaces are good for you.

05.05.2021

Your Business Future without Data Ownership

The importance of business data cannot be overemphasized. All businesses, both small and medium scale, have lots of customer data to protect.

22.02.2021

The Advantages of an Interconnected Software Environment for SMEs

Using an integrated software environment instead of relying on a “freemium” model increases your ability to make profits online.

15.02.2021

Every SME Deserves To Have A Shot At Online Success

SMEs can create massive online profits at a fraction of the cost of brick-and-mortar stores while competing directly with larger companies.

14.12.2020

The Importance of Multi-Channel Communication

Communicating over a variety of channels helps build brand loyalty and increases sales

28.09.2020

The Work From Home World

Why working from home means e-business will only get stronger in the coming years.

10.08.2020

Creating Effective Newsletters

Writing a newsletter that customers want to open and read will help increase the value of your content as well as entice customers to purchase from you.

04.08.2020

How to Make Your Site More Aesthetically Pleasing

Web design is a fundamental skill to improve the efficiency of your site as a tool for gaining and retaining customers.

03.08.2020

Creating the Right Promotion for the Right Customer

Creating the right promotion for customers helps increase their spending on your site as well as makes them feel more valuable as clients.

01.08.2020

The Unified Store

Big data can be harnessed to improve product grids for clients wanting to sell more items more efficiently to their customers.

17.07.2020

How Data Ownership Can Change Your Life

Data ownership and automated marketing are hugely important factors for the success of a business that wants to make profits digitally.

09.07.2020

The Importance of Easy-to-Use Tools

Easy-to-use tools make it simple for businesses to take all the steps they need to increase their profit while maximizing their efficiency.

20.05.2020

What does digitalization mean for me?

It’s a phrase that means something different to everyone. For some businesses, it means just having a website; for others, e-commerce. Some businesses only exist digitally with no storefront at all, and still, others take advantage of just the marketing aspects.

13.05.2020

What has the pandemic taught us about e-commerce and the importance of small businesses?

The world is changing. The events of recent months have now more than ever proven the importance of small businesses. They are the engine that drives our economy, and it's crucial they continue to operate and bring us the products and services we need to keep us happy - and sane.

08.01.2020

Customers Register with Your Shop - Ok, So What Next

When it comes to marketing and product development or selection, what is more important than the opinion of your customers and subscribers?

23.12.2019

A Mum and a Dad would Like to Open an Online Shop - How to Help Them?

If you are ready to start an online shop with a global reach, but not sure where to start, you should know that it has never been easier to launch an online business.

12.12.2019

Promotions and Promotion Tools - Crucial Steps for Better Sales

A successful promotional campaign leads to better sales because it helps your promotional messages reach your target audience and stimulate them to take action.

04.12.2019

Best Marketing Practices - How to Prepare a Really Good Newsletter

Newsletters are typically used to educate and enlighten audiences about promotion, updates, and more, all with the aim to widen a brand’s reach.

02.10.2019

Social or Blog – Where Should I Tell My Story?

In today’s customer-centric world, seamless customer experience has become the top priority among brands.

26.09.2019

Marketplace vs. Ecommerce Shop - Who Owns the Client?

If you have decided to go into the E-commerce business, there is one question you need to answer that will determine the nature of your online endeavors.

18.09.2019

Digital Marketing Strategy – Following Your Taste or Relying on Analytics?

How did marketers create their marketing strategies in the past? As things were not digital, there was no way for them to collect and analyze consumer data to build a solid, data-driven marketing strategy.

11.09.2019

Email Marketing vs. App Notification

What does it take to maximize your E-commerce site visitor engagement? The answer is, of course, communication. Every element of your website communicates to its visitors – from the choice of colors and site navigation to the content you publish.

04.09.2019

Storytelling: a New Way to Sale - Is Your Blog Your Diary or a Story That You Use to Sell?

In today’s hyper-competitive e-commerce market landscape, building a successful online store requires more than a quality product, well-designed website, and easy checkout.

28.08.2019

How to Prepare Your Pictures for the Online Shop or Site?

When it comes to visuals for your online shop or e-commerce site, there’s no doubt that product photography is incredibly important. Poor photos can stall your sales, but great images are essential to branding your products in the best possible light and presenting your store as desirable and trustworthy.

21.08.2019

How Many Times Do You Interact with Customers?

Entrepreneurs tend to wear many hats at once and give their best to fit all their roles in a single day.

14.08.2019

Marketplace Sales Vs. E-Commerce Sales - What Suits You?

Online selling comes with so many benefits. Without the need of a physical storefront, you can sell at all times of the day, reach more customers than a regular brick and mortar shop, collect information about your buyers, analyze it, and use it to adjust your marketing efforts.

24.07.2019

How Are You Going to Adopt AI If You Have No Data?

Some large companies, such as tech firms and large banks, are adopting AI (artificial intelligence) aggressively. As for small and medium-sized businesses, everyone is waiting for the AI technology to evolve and for AI expertise to become widely available.

17.07.2019

Franchisor and Multi Shop Owner in Industry 4.0. How Do You Manage Your Assets (DATA)?

Industry 4.0 or the 4th industrial revolution, is happening today, as we are in the middle of a transformation regarding the way we manufacture products. Things are changing due to the digitization of manufacturing.

10.07.2019

How Many Clicks Do I Need to Purchase on Your E-Commerce?

Every year, the interactions with our digital devices are changing and evolving. It becomes easier and faster to interact with technology, whether we’re talking about signing up for a website or app instantly with our Facebook account or making a 1-click purchase.

03.07.2019

Who is Your Most Profitable Client?

According to this 2016 Econsultancy report (which included more than 1,000 professionals in e-commerce, marketing and digital), one of the highest priorities was customer segmentation – 72% of participants said that they use their customer data for segmentation.

12.06.2019

Native Multi-Language and Multi-Currency Against Plugin Solution

With a multilingual website, you will speak to customers in their language. That way, you can connect to a broader audience and make engagement more accessible.

05.06.2019

I Sell Products & Accept Booking for Services I Offer - Do I Need Two Separate Systems?

The business you run is doing great, but the money comes in through two “entrances” – you both sell products and accept bookings for the services you offer.

29.05.2019

How to Optimize Leads Attraction Campaign

Today’s consumers don’t like aggressive advertising campaigns. They want to buy products that can help them improve their lives as well as products from a company whose story they identify with.

22.05.2019

SaaS or Custom-Based Solution - What Should I Choose?

When the time comes to decide about the type of software to use for your business processes, the choices are narrowed down to two options – SaaS (Software as a Service) and Customized software.

08.05.2019

We Lose 3% of Our Income to Credit Cards Monthly. So What If We Accept Cryptocurrency?

3% of income every month doesn’t seem like a lot of money, but we still spend that money for no good reason. Banks charge us fees, interest rates, and a lot more, all of which can sometimes get unnecessarily high.

01.05.2019

How Do You Increase Your Clients Loyalty with Your Mobile App

Did you know that mobile users are more significant in number than web users? It is prevalent in most countries in the world. For example, in the US, 71% of the entire digital traffic comes from mobile devices.

24.04.2019

How User Experience Drives Sales

In the early days of the web, user experience was not something ever considered. As the technology was still in its infancy, it didn’t allow for creators to focus on making the interface user-friendly.

17.04.2019

Data and Marketing, Love at First Sight

Becoming successful in business is not about getting out on top and defeating your opponents, nor is it about having the best product or service on the market. It’s all about giving your clients exactly what they need.

10.04.2019

Recent e-Commerce Global Growth

E-commerce has been a fast-growing industry for a long time now, but many are unaware of how vast and significant this growth is. What are the exact numbers? What does it all mean? What can you expect in the future?

03.04.2019

The Main Advantages of Software as a Service (SaaS)

Today in business it is becoming far superior for companies (mostly small to midsize firms) to use the services of a SaaS company rather than create software from scratch, or purchase one at high expense.

27.03.2019

Targeting, Segmentation, Personalization, and Communication

In today’s digital marketing, all you can hope to do is use as many successful modern techniques and methods as you can. That’s precisely why we decided to talk about targeting, segmentation, personalization, and communication.

20.03.2019

Is AI Our Last Invention?

It’s a simple question – a question that’s been causing lots of expert debate. It all usually boils down to a simple one side versus the other – the supporters of AI against the detractors. Either AI will improve our lives, or it will destroy us.

13.03.2019

How Big Data Benefits E-Commerce

Data is in everything we do today, both online and offline. Everything is a source of data, and every smart business knows the benefits of collecting data in the modern world.

06.03.2019

10 Essential Email Marketing Tips

We are well aware of how each email marketing strategy needs tips and tricks to create some improvements. Which is why we have used our vast knowledge of the digital marketing industry to give you a list of the ten most crucial email marketing tips which you need to use in your email marketing strategy.

27.02.2019

The Small Business “Dead Valley”

If you run a small or medium-sized enterprise (SME), you should know that one of your main goals needs to be efficiency and the selection of proper tools and systems that will optimize your sales and will win the market for you.

21.02.2019

The Customers of Today Are Different

Ten or more years ago customers didn’t have as much information as they have today. Only a decade ago, the customer was very different than those of today.

16.01.2019

Top 5 Reasons Why Online Retail is Better Than Offline

In the modern age, more and more people are shopping online all the time. It is true worldwide, not only in the western world.

09.01.2019

Customer Data Is the New Oil

Collecting customer data is old news to big businesses, and its importance is even known to many others.

02.01.2019

Why Generation Z Shoppers Matter for Your Business

The global market is changing, and the new generation is taking over as the leading generation in numbers. Generation Z is finally set out to outnumber Millennials in 2019.

26.12.2018

How Globalization Affects Small Businesses

19.12.2018

How to Prepare Your Team for Digitalization

Digital transformation is a hot topic in business these days. It seems as though it’s on everyone’s lips, and for a reason. But whenever it pops up in conversation, the focus of the discussion is mainly on technology.

12.12.2018

3 Signs It’s Time for Your Business to Adopt Marketing Automation

Marketing automation isn’t coming. It’s already here. And it’s staying, for good. According to stats, 51% of all companies and 67% of marketers are already using marketing automation to get the job done.

05.12.2018

Why Small Businesses Should Tap Into the Power of Big Data

Big data is a massive opportunity for even the smallest business. And when you’re small, data can be the competitive edge that can help your company grow and scale to the size you want for your business. So, what is big data?

28.11.2018

24 Disastrous Ecommerce Mistakes Startups Make

Ask any startup owner, and they will tell you there are a few benefits of owning an online store. But just because the store is online, it doesn’t make running it any less stressful. And in no way is it smooth sailing all the way.

17.05.2018

Why Restaurants are Giving up a Quarter of Their Profits

Restaurants are willing to pay a lot of money for online food ordering and delivery services. How much are you willing to pay for convenience?

29.03.2018

True Stories: The Hidden Costs and fees of Selling on Amazon, eBay and Etsy

Running a business already carries a considerable risk - must you take on even more for the sake of convenience? Check eBay, Amazon, and Etsy fees to see the price you pay to lose your customer data.

07.03.2018

8 Benefits of Having Your Own Online Store

It's become incredibly risky to rely on third-party sales channels to sell your products.

07.02.2018

How to Thrive When Others Struggle: Step Into Your Customer’s Shoes

In the midst of a 'retail apocalypse', companies are thriving by focusing on the customer perspective. It seems obvious, but it's not easy trying to align business goals with customer priorities. A customer journey map keeps things in check.

24.01.2018

What is Omnichannel Retailing, and Why you Should Consider it

With the rise of e-commerce, is retail as we know it dead? Absolutely not. Retail is evolving - we're witnessing a shift to omnichannel retailing.

17.01.2018

How Disruptive Technology Benefits Local Businesses

Powered by technology and the internet, big companies are finding it harder and harder to maintain the top positions. This is an advantage for local businesses. 

20.12.2017

How to Ethically Profit from Data

Small businesses can still grow and thrive ethically using customer data. All we have to do put the customer first.

13.12.2017

Why Data is Important for Businesses of Any Size

As the world continues to shift digitally, the value of data is increasing exponentially. It’s time local businesses took advantage of what made Amazon and Google the giants they are today.  

04.12.2017

If You Refuse to Adapt, You’ll Regret It Later

As we continue to shift from analog to digital, information continues to be an indispensable part of business maintenance and growth. And you don’t have to be giants like Amazon or Google to benefit from data.

14.11.2017

Online shops are too cool for your business

Most consumers today speak the digital language and it’s cooler to engage with them online. Think about how easy it would be if all your customers came to you, instead of you looking for them.

07.11.2017

E-Commerce Trends You Need to Know

More than 50% consumers shop online. Do you know why?

18.10.2017

The need for webinars in growing your business

No matter the nature of your business, webinars have proved to be very resourceful in optimizing productivity for every type of business

19.09.2017

Why do beauty brands need an online store to survive?

Internet marketing gave birth to many new businesses. Beauty is one of the industries that has gained immense popularity over the last few years and marketers believe it will only continue to grow by manifold.

21.08.2017

Ways to Generate Leads Through E-Commerce Marketing

Every marketer or business owner is constantly looking for clients. The search is almost unending and it’s vital for the survival of any business.

21.07.2017

What Type of Entrepreneur Are You?

Getting that engine running is hard in the first place. We get it. Who said it was going to be easy anyway? Ask any successful entrepreneur and he will be happy to share his stories of failure with you.

26.06.2017

Data is Your Key to Success

Have you ever realized why your competitors are growing faster than you?

11.04.2017

Digital is the Way

Gone are the days when you couldn’t dream big. In today’s modern landscape no matter if you are florist at the end of the street or a designer working from home, you can create a business you’ve always dreamt off.

11.04.2017

How to Increase Revenue Digitally

Have you been wanting to grow your business but don’t know how? Let us take care of this for you.

30.03.2017

From Where it All Began

Once upon a time not so long ago, the first online shop system saw the light of the world. In 1979 the English inventor Michael Aldrich connected a television to the Internet via the telephone line.