Why eCommerce is better than offline sales, and why is it important to have your online shop

Most times, entrepreneurs venturing into the business landscape are often at a crossroad choosing between building eCommerce and offline sales. While eCommerce sales involve online sales of goods and services, offline sales deal with a physical store or outlet. 

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Today's and Tomorrow's Customers (How to sell to Generation Z)

Generation Z are millennial born in the mid-’90s; they make up to 32% of the world's populations. According to research, they are reported to have a buying power of $44 billion and $200 billion when their influence on parents and home purchases are considered.

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Importance of Interaction Marketing Campaign

In the last few years, the use of interaction marketing by small and large-scale businesses has been on a steady rise. 

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Five Places Not to Sell

Every business owner is interested in a marketplace which makes it easy to reach potential customers and make more profit. However, not all marketplaces are good for you.

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How to handle multi-language web content while globalizing your business

At the moment, over 50% of the world population use the internet. This implies that businesses interested in globalization, reaching more customers, and making profits must take advantage of the arrays of opportunity provided by the World Wide Web.

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Top 5 Digital Marketing Trends for 2021

Digital marketing involves the promotion of goods and services via the internet and digital technologies. This helps to reach a larger number of potential clients. With the continuous evolution of the digital marketing landscape, it is vital to keep track on new trends and know what works for your business. Here are the top 5 digital marketing trends for 2021.

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Your Business Future without Data Ownership

The importance of business data cannot be overemphasized. All businesses, both small and medium scale, have lots of customer data to protect.

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Traps for SMEs selling on marketplaces

The rapid digitalization of the world has affected all sectors of the economy. At the moment, SMEs now leverage the benefits that online selling offers in meeting up with ever-changing customer needs and increasing return on investment. 

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The Advantages of an Interconnected Software Environment for SMEs

Using an integrated software environment instead of relying on a “freemium” model increases your ability to make profits online.

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Every SME Deserves To Have A Shot At Online Success

SMEs can create massive online profits at a fraction of the cost of brick-and-mortar stores while competing directly with larger companies.

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The Importance of Multi-Channel Communication

Communicating over a variety of channels helps build brand loyalty and increases sales

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The Work From Home World

Why working from home means e-business will only get stronger in the coming years.

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Creating Effective Newsletters

Writing a newsletter that customers want to open and read will help increase the value of your content as well as entice customers to purchase from you.

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How to Make Your Site More Aesthetically Pleasing

Web design is a fundamental skill to improve the efficiency of your site as a tool for gaining and retaining customers.

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Creating the Right Promotion for the Right Customer

Creating the right promotion for customers helps increase their spending on your site as well as makes them feel more valuable as clients.

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The Unified Store

Big data can be harnessed to improve product grids for clients wanting to sell more items more efficiently to their customers.

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How Data Ownership Can Change Your Life

Data ownership and automated marketing are hugely important factors for the success of a business that wants to make profits digitally.

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The Importance of Easy-to-Use Tools

Easy-to-use tools make it simple for businesses to take all the steps they need to increase their profit while maximizing their efficiency.

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What does digitalization mean for me?

It’s a phrase that means something different to everyone. For some businesses, it means just having a website; for others, e-commerce. Some businesses only exist digitally with no storefront at all, and still, others take advantage of just the marketing aspects.

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What has the pandemic taught us about e-commerce and the importance of small businesses?

The world is changing. The events of recent months have now more than ever proven the importance of small businesses. They are the engine that drives our economy, and it's crucial they continue to operate and bring us the products and services we need to keep us happy - and sane.

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Customers Register with Your Shop - Ok, So What Next

When it comes to marketing and product development or selection, what is more important than the opinion of your customers and subscribers?

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A Mum and a Dad would Like to Open an Online Shop - How to Help Them?

If you are ready to start an online shop with a global reach, but not sure where to start, you should know that it has never been easier to launch an online business.

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Promotions and Promotion Tools - Crucial Steps for Better Sales

A successful promotional campaign leads to better sales because it helps your promotional messages reach your target audience and stimulate them to take action.

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Best Marketing Practices - How to Prepare a Really Good Newsletter

Newsletters are typically used to educate and enlighten audiences about promotion, updates, and more, all with the aim to widen a brand’s reach.

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Social or Blog – Where Should I Tell My Story?

In today’s customer-centric world, seamless customer experience has become the top priority among brands.

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Marketplace vs. Ecommerce Shop - Who Owns the Client?

If you have decided to go into the E-commerce business, there is one question you need to answer that will determine the nature of your online endeavors.

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Digital Marketing Strategy – Following Your Taste or Relying on Analytics?

How did marketers create their marketing strategies in the past? As things were not digital, there was no way for them to collect and analyze consumer data to build a solid, data-driven marketing strategy.

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Email Marketing vs. App Notification

What does it take to maximize your E-commerce site visitor engagement? The answer is, of course, communication. Every element of your website communicates to its visitors – from the choice of colors and site navigation to the content you publish.

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Storytelling: a New Way to Sale - Is Your Blog Your Diary or a Story That You Use to Sell?

In today’s hyper-competitive e-commerce market landscape, building a successful online store requires more than a quality product, well-designed website, and easy checkout.

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How to Prepare Your Pictures for the Online Shop or Site?

When it comes to visuals for your online shop or e-commerce site, there’s no doubt that product photography is incredibly important. Poor photos can stall your sales, but great images are essential to branding your products in the best possible light and presenting your store as desirable and trustworthy.

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How Many Times Do You Interact with Customers?

Entrepreneurs tend to wear many hats at once and give their best to fit all their roles in a single day.

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Marketplace Sales Vs. E-Commerce Sales - What Suits You?

Online selling comes with so many benefits. Without the need of a physical storefront, you can sell at all times of the day, reach more customers than a regular brick and mortar shop, collect information about your buyers, analyze it, and use it to adjust your marketing efforts.

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How Are You Going to Adopt AI If You Have No Data?

Some large companies, such as tech firms and large banks, are adopting AI (artificial intelligence) aggressively. As for small and medium-sized businesses, everyone is waiting for the AI technology to evolve and for AI expertise to become widely available.

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Franchisor and Multi Shop Owner in Industry 4.0. How Do You Manage Your Assets (DATA)?

Industry 4.0 or the 4th industrial revolution, is happening today, as we are in the middle of a transformation regarding the way we manufacture products. Things are changing due to the digitization of manufacturing.

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How Many Clicks Do I Need to Purchase on Your E-Commerce?

Every year, the interactions with our digital devices are changing and evolving. It becomes easier and faster to interact with technology, whether we’re talking about signing up for a website or app instantly with our Facebook account or making a 1-click purchase.

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Who is Your Most Profitable Client?

According to this 2016 Econsultancy report (which included more than 1,000 professionals in e-commerce, marketing and digital), one of the highest priorities was customer segmentation – 72% of participants said that they use their customer data for segmentation.

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Native Multi-Language and Multi-Currency Against Plugin Solution

With a multilingual website, you will speak to customers in their language. That way, you can connect to a broader audience and make engagement more accessible.

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I Sell Products & Accept Booking for Services I Offer - Do I Need Two Separate Systems?

The business you run is doing great, but the money comes in through two “entrances” – you both sell products and accept bookings for the services you offer.

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How to Optimize Leads Attraction Campaign

Today’s consumers don’t like aggressive advertising campaigns. They want to buy products that can help them improve their lives as well as products from a company whose story they identify with.


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SaaS or Custom-Based Solution - What Should I Choose?

When the time comes to decide about the type of software to use for your business processes, the choices are narrowed down to two options – SaaS (Software as a Service) and Customized software.

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We Lose 3% of Our Income to Credit Cards Monthly. So What If We Accept Cryptocurrency?

3% of income every month doesn’t seem like a lot of money, but we still spend that money for no good reason. Banks charge us fees, interest rates, and a lot more, all of which can sometimes get unnecessarily high.

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How Do You Increase Your Clients Loyalty with Your Mobile App

Did you know that mobile users are more significant in number than web users? It is prevalent in most countries in the world. For example, in the US, 71% of the entire digital traffic comes from mobile devices.

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How User Experience Drives Sales

In the early days of the web, user experience was not something ever considered. As the technology was still in its infancy, it didn’t allow for creators to focus on making the interface user-friendly.

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Data and Marketing, Love at First Sight

Becoming successful in business is not about getting out on top and defeating your opponents, nor is it about having the best product or service on the market. It’s all about giving your clients exactly what they need.

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Recent e-Commerce Global Growth

E-commerce has been a fast-growing industry for a long time now, but many are unaware of how vast and significant this growth is. What are the exact numbers? What does it all mean? What can you expect in the future?

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The Main Advantages of Software as a Service (SaaS)

Today in business it is becoming far superior for companies (mostly small to midsize firms) to use the services of a SaaS company rather than create software from scratch, or purchase one at high expense.

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Targeting, Segmentation, Personalization, and Communication

In today’s digital marketing, all you can hope to do is use as many successful modern techniques and methods as you can. That’s precisely why we decided to talk about targeting, segmentation, personalization, and communication.

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Is AI Our Last Invention?

It’s a simple question – a question that’s been causing lots of expert debate. It all usually boils down to a simple one side versus the other – the supporters of AI against the detractors. Either AI will improve our lives, or it will destroy us.

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How Big Data Benefits E-Commerce

Data is in everything we do today, both online and offline. Everything is a source of data, and every smart business knows the benefits of collecting data in the modern world.

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10 Essential Email Marketing Tips

We are well aware of how each email marketing strategy needs tips and tricks to create some improvements. Which is why we have used our vast knowledge of the digital marketing industry to give you a list of the ten most crucial email marketing tips which you need to use in your email marketing strategy.

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The Small Business “Dead Valley”

If you run a small or medium-sized enterprise (SME), you should know that one of your main goals needs to be efficiency and the selection of proper tools and systems that will optimize your sales and will win the market for you.

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The Customers of Today Are Different

Ten or more years ago customers didn’t have as much information as they have today. Only a decade ago, the customer was very different than those of today.

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Top 5 Reasons Why Online Retail is Better Than Offline

In the modern age, more and more people are shopping online all the time. It is true worldwide, not only in the western world.

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Customer Data Is the New Oil

Collecting customer data is old news to big businesses, and its importance is even known to many others.

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Why Generation Z Shoppers Matter for Your Business

The global market is changing, and the new generation is taking over as the leading generation in numbers. Generation Z is finally set out to outnumber Millennials in 2019.

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How to Prepare Your Team for Digitalization

Digital transformation is a hot topic in business these days. It seems as though it’s on everyone’s lips, and for a reason. But whenever it pops up in conversation, the focus of the discussion is mainly on technology.

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3 Signs It’s Time for Your Business to Adopt Marketing Automation

Marketing automation isn’t coming. It’s already here. And it’s staying, for good. According to stats, 51% of all companies and 67% of marketers are already using marketing automation to get the job done.

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Why Small Businesses Should Tap Into the Power of Big Data

Big data is a massive opportunity for even the smallest business. And when you’re small, data can be the competitive edge that can help your company grow and scale to the size you want for your business. So, what is big data?

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24 Disastrous Ecommerce Mistakes Startups Make

Ask any startup owner, and they will tell you there are a few benefits of owning an online store. But just because the store is online, it doesn’t make running it any less stressful. And in no way is it smooth sailing all the way.

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Why Restaurants are Giving up a Quarter of Their Profits

Restaurants are willing to pay a lot of money for online food ordering and delivery services. How much are you willing to pay for convenience?

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True Stories: The Hidden Costs and fees of Selling on Amazon, eBay and Etsy

Running a business already carries a considerable risk - must you take on even more for the sake of convenience? Check eBay, Amazon, and Etsy fees to see the price you pay to lose your customer data.

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8 Benefits of Having Your Own Online Store

It's become incredibly risky to rely on third-party sales channels to sell your products.

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How to Thrive When Others Struggle: Step Into Your Customer’s Shoes

In the midst of a 'retail apocalypse', companies are thriving by focusing on the customer perspective. It seems obvious, but it's not easy trying to align business goals with customer priorities. A customer journey map keeps things in check.

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What is Omnichannel Retailing, and Why you Should Consider it

With the rise of e-commerce, is retail as we know it dead? Absolutely not. Retail is evolving - we're witnessing a shift to omnichannel retailing.

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How Disruptive Technology Benefits Local Businesses

Powered by technology and the internet, big companies are finding it harder and harder to maintain the top positions. This is an advantage for local businesses. 

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How to Ethically Profit from Data

Small businesses can still grow and thrive ethically using customer data. All we have to do put the customer first.

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Why Data is Important for Businesses of Any Size

As the world continues to shift digitally, the value of data is increasing exponentially. It’s time local businesses took advantage of what made Amazon and Google the giants they are today.  

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If You Refuse to Adapt, You’ll Regret It Later

As we continue to shift from analog to digital, information continues to be an indispensable part of business maintenance and growth. And you don’t have to be giants like Amazon or Google to benefit from data.

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Online shops are too cool for your business

Most consumers today speak the digital language and it’s cooler to engage with them online. Think about how easy it would be if all your customers came to you, instead of you looking for them.

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E-Commerce Trends You Need to Know

More than 50% consumers shop online. Do you know why?

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The need for webinars in growing your business

No matter the nature of your business, webinars have proved to be very resourceful in optimizing productivity for every type of business

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Why do beauty brands need an online store to survive?

Internet marketing gave birth to many new businesses. Beauty is one of the industries that has gained immense popularity over the last few years and marketers believe it will only continue to grow by manifold.

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Ways to Generate Leads Through E-Commerce Marketing

Every marketer or business owner is constantly looking for clients. The search is almost unending and it’s vital for the survival of any business.

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What Type of Entrepreneur Are You?

Getting that engine running is hard in the first place. We get it. Who said it was going to be easy anyway? Ask any successful entrepreneur and he will be happy to share his stories of failure with you.

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Data is Your Key to Success

Have you ever realized why your competitors are growing faster than you?

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Digital is the Way

Gone are the days when you couldn’t dream big. In today’s modern landscape no matter if you are florist at the end of the street or a designer working from home, you can create a business you’ve always dreamt off.

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How to Increase Revenue Digitally

Have you been wanting to grow your business but don’t know how? Let us take care of this for you.

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From Where it All Began

Once upon a time not so long ago, the first online shop system saw the light of the world. In 1979 the English inventor Michael Aldrich connected a television to the Internet via the telephone line.

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