You probably can remember the several instances you Googled the nearest coffee shop when you were out and about and needed a pit stop. There’s also a good chance that you search for products on the internet and even made a purchase recently. If you take a moment to think about it, it’s probably a lot. In today’s world, businesses looking to grow and become more profitable can’t afford an online presence, especially a website.
Your website isn’t just an avenue to expand your reach and boost sales; it is also the mirror of your company. So it’s not enough to have a website; you need to also ensure that it projects the right kind of image you want your audience to have about your company, and the way to do that is to ensure that it is a modern web system.
Reasons to opt for a modern web system.
Wondering why having a modern web system is such a big deal? Here are some reasons to consider.
1. Improve your company image
This alone should be enough reason to ensure that your website is top-notch. A modern website that works on all devices can help improve the way your audience perceives your business, and this could, in turn, go a long way in generating quantifiable results.
2. Increase in mobile traffic
One of the key features of a modern web system is that it works on all mobile devices. Tablets and smartphones have changed the way we access the internet, with multiple reports indicating that more than 50 percent of all global web traffic originates from mobile devices. Thus, having a modern website can help spike traffic and improve time on site for those same visitors.
3. Improved user experience
A modern website is well structured and easy to navigate on all devices, making it possible for customers to have an enjoyable and valuable browsing experience. Since many users are simply doing a quick search while multitasking and are probably doing that from a mobile device, it’s important to keep the whole experience as easy as possible. This will also help decrease bounce rate, improve time on page and boost conversion rate.
4. Establishes trust
A good experience equals good feelings. In a world where users are wary of scams online, having a well-structured, responsive, and mobile-friendly website can help persuade visitors to trust your brand by communicating that your business is legit. When people trust a business, they are more likely to take orders from their website, which means higher conversions for you.
5. Brand visibility
If your website is mobile-friendly and responsive, your business will enjoy greater visibility on search engines like Google. Google recommends that companies make their website responsive and typically rank higher on search pages.
You might be thinking it’s hard to develop a modern web system that is responsive and mobile-friendly, but here’s some good news. You can create this kind of website without any computing knowledge inside DG1 within hours – not months. So go ahead and give it a try now.