In the early days of the web, user experience was not something ever considered. As the technology was still in its infancy, it didn’t allow for creators to focus on making the interface user-friendly.
Fast forward two decades or so and now it’s all about the user experience. However, there are too many business owners trying to do the same thing online with their stores.
That’s why it matters for you to separate yourself from the rest of the pack. It’s up to you to do things differently or at least be the best in as many areas as you can.
One of those things is your interface, and we are here to help you make it as user-friendly as possible, as that is what will drive sales for your business.
How to Improve User Experience and Drive Sales
User experience has gone a long way since the beginning, and it’s still changing a lot.
The trick for every business owner is to have a website that doesn’t just incorporate the modern trends in website design – it’s also to make it both easy-to-navigate as well as aesthetically pleasing.
It’s a fact that most owners end up sacrificing one of these. Yes, making your online shop easy to use is the most important thing, but that doesn’t mean you have to forfeit its beauty. The same thing goes both ways.
So how can you achieve this? How can you have an online shop that drives sales?
Here are some of the most important things you need to do. Others do most of these wrong, and you can thus use all of it to stick out.
- Your font needs to fit into the site’s overall design, and you need to stick to a single font. Most site owners end up having multiple fonts that do not complement each other.
- Don’t ever clutter any of your pages. The overall look needs to exude simplicity. That way it will be easy to use, and every visitor will want to use it. You don’t need to make the visitor learn how to use your shop; you need to entice them to use it with its simplicity.
- Plan your entire site – nothing is more important than this. Bear in mind the purpose of your site and that the least elements are needed to convey that purpose.
- Be consistent with the look. The list, tabs, headline style, collapsible sections, and more – all of it needs to be similar and exist together as one big thing.
The Bottom Line
The most important lesson you can take from this text is that you need to be different from others and that your site and shop need to be both easy-to-use and look good while the users are exploring them.
You can achieve all of that and more with DG1’s centralized system that will help you lead your entire online business towards success.
Our solution includes the Flipboard – our shop grid that provides both simplicity and beauty. All you need to do is sign up, and we’ll do the rest!