Digital marketing involves the promotion of goods and services via the internet and digital technologies. This helps to reach a larger number of potential clients. With the continuous evolution of the digital marketing landscape, it is vital to keep track on new trends and know what works for your business. Here are the top 5 digital marketing trends for 2022.
Inclusivity is the practice of giving equal opportunity and resources to those who are marginalized. In terms of digital marketing, it means integrating people, systems, and technologies that will enable people from different races, religions, sexualities, and also those with learning and physical disabilities to connect and identify with a brand.
There is an increase in the number of people (mostly young people) that want equality in their products or contents. According to Accenture, “42% of ethnic minority shoppers would switch to a retailer committed to Inclusion and Diversity” and “41% of LGBT shoppers would switch to a retailer committed to Inclusion and Diversity.”
Customer segmentation involves grouping your target audience based on certain traits. The idea behind customer segmentation is the preference of having a larger number of smaller marketing campaigns targeted at specific audiences instead of having a small number of large marketing campaigns targeted at a general audience. Using this strategy, your potential clients will receive tailored contents sent to them email lists or posted as blogs, social media messages and specialized ads.
Zero Click Searches and Featured Snippet
A featured snippet is usually displayed at the top of a Google search result page. It answers a question without you clicking on the link, this is why it is known as zero-click searche. Zero click search is the maximum visibility a website can get from Search Engine Optimization (SEO). If you want your content to make it a featured snippet, ensure that your content matches the format.
The addition of interactive content is a good means to give your users value and engage with the brand. Contents such as quizzes, contests, surveys, giveaways, etc., can at the very least help to extend the time a user spends engaging with the brand. It also aids the position in algorithm-based searches, and it should also help improve the user experience. The interactive content promotes customer segmentation when surveys are taken because it helps to know the user’s preferences. It also helps to improve personalization.
With the emergence of COVID 19, social media platforms experienced a surge in usage. According to Grabyo, “75% of US consumers currently use social media to watch video regularly. Wearesocial also reported that “4.57 billion people around the world now use the internet, accounting for close to 60 percent of the world’s total population.” These social media platforms also run paid ads, which could also be used to reach 4.57 billion potential internet users.
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Tags: Incusivity, marketing, customers, segmentation, targeting, ideas, interactive content, social, promotions