Entrepreneurs tend to wear many hats at once and give their best to fit all their roles in a single day. And many new commitments and tasks that come up usually get layered on top of their (already busy) lives. They are always running goals, resources, tech solutions, and all that keeps them away from their company value – customers.
We know that communication is at the heart of any business, and it can make or break it. Being able to communicate with your customers effectively can lead to referrals, repeat business, and increased sales. On the other hand, customers are constantly bombarded with sales pitches and promotions, and they can grow tired of brand messages. So, the question is – how and how often should brands engage in communication with their customers to thrive?
Some years ago, email was the most ubiquitous means of communication for business purposes. It allowed brands to create personalized and targeted messages (it still does) to build meaningful relationships with their customers. However, too many commercial emails can irritate customers. Also, many design problems and size issues may arise to create additional hassles for them. Most of the emails we receive today are for commercial purposes.
Adopting marketing automation can help us to communicate with those who are attacked by sales reps every day. However, your email will most probably be one amongst many that your customers receive every day.
The next solution your brand can turn to is the push notification. These notifications are passively displayed on your customers’ mobile devices or computers. They can come from a website or a mobile app, and companies are using them to get their most profitable customers to come back and consume fresh, valuable content. For lead generation purposes, push notifications are better than email marketing, but users must opt-in to receive them. You can use them to get return traffic, send time-sensitive information, bring shoppers back to your website, deliver targeted discounts, and sell more products.
Brands can go for this option, but it will cost them a few hundred dollars per month (on average), and they can send a limited number of push notifications. To adopt this strategy, you will need to use a lead aggregator tool to know who to send the push.
The best option for staying on top of all your customer communication pathways and getting the most out of your email marketing, app, push, and SMS notifications is to use an all-in-one solution that includes multichannel communication and lead aggregator tool. DG1 is a platform that enables you to create your own client database, create automated marketing campaigns, and set up triggers that will engage in communication with them automatically. You can send direct mail, SMS, and push notifications in one go to segmented groups of customers.
Get started with DG1 today and discover all powerful features embodied in one single platform. With DG1, you will know how to communicate with your customers (thanks to the data it collects) and will be able to send messages whenever and wherever you want.