Marketing automation isn’t coming. It’s already here. And it’s staying, for good. According to stats, 51% of all companies and 67% of marketers are already using marketing automation to get the job done.
Marketing automation platforms allow you to complete any task without exerting manual effort. It's easier to communicate with your team, check progress, set up budgets, adjust campaigns, track sales, and everything in-between.
If you’re thinking about adopting marketing automation in your business - Do It.
Here are three things why it’s time to get started.
1. The work process is inefficient
The leading role of any form of automation is to reduce manual effort. From the Model-T assembly line to today’s digital transformation, this has been the key to success in business.
In marketing, it translates into less repetitive work. Teams that use automation generally spend less time focusing on setting up projects, creating campaigns from scratch, generating repetitive content, and everything else that isn’t rocket science but takes up a lot of resources to complete manually.
Instead, automation allows you to shift your attention to the bigger picture. When you set up rules to govern repetitive tasks, you end up having more time to focus on creating strategies that drive more business for both you and the client.
And it’s much more performance-oriented. Teams improve their speed and efficiency and are generally happier with their jobs. Plus, they enjoy more employee freedom in the workplace, as you can delegate tasks and remain confident the work completes according to company standards.
2. Unable to scale up
When companies grow, the workloads grow, too. You need to assign more projects, complete more tasks, and send out more reports. But if you don’t have enough resources to post a new job opening, then use software to reduce the amount of work.
Automation is the answer to growth. It takes only one employee to work as a single team, taking care of multiple actions traditionally done by entire departments. Now, each team member can increase their output for maximum performance and speed, while avoiding the risk of burnout.
3. Using too many tools
True marketing automation should increase the pace of marketing while reducing the workload, not growing it. Companies which start the automation process usually with one piece of software, but end up with much more over time, making it ineffective.
But, marketing automation doesn’t have to be difficult. When you rely on the right tools to get the job done, it's simple. A basic rule of thumb - one platform should power more than one function. So, if you're using one tool to create campaigns, it should also allow you to monitor key metrics, like conversion.
Get started with automation right now and switch to an all-in-one platform that does the job right. Take your marketing efforts to the next level with a tool that allows you to track analytics, customize campaigns, monitor sales, sell online and more. Easy automation, all in one place.
Tags: Adopt marketing, automation, work process
