Every marketer or business owner is constantly looking for clients. The search is almost unending and it’s vital for the survival of any business. Where and how do I find potential clients/ customers? This question makes every business reconsider its existence repeatedly. After all high turnover and faster leads is what keeps the engine going.
Hot leads or business opportunities whatever you want to call it, are hard to find. Especially for businesses that haven’t adopted to the E-Commerce model. However, over the last few years there are several companies that have had tremendous growth using the e-commerce channels. For instance, Nasty Girl, ASOS or other online apparel shopping stores that only used marketing automation tools to accelerate its revenue year by year. It has created a benchmark for others in the same category.
A constant stream of hot leads is an essential component for any business whether you are selling online or offline. Competition exists yes, we know it. You find rivalry everywhere, hence brands need to have a strong presence across every marketing channel, media outlet and possibly an e-commerce platform as well to survive.
A few ideas on how to generate leads across digital marketing are below:
Distribute information freely just like your competitors. Let your clients believe in your product/services. An unbiased opinion will make them come back to you
Create an effective ecommerce channel. A user enriched platform shows an increase in consumer spending
Use promotional tools to engage with potential clients
Attract consumers with the use of sign-up forms or run competitions
Build a mobile app for your business to optimize your reach
Offer free services or trials
Look for leads on social media. A great way to engage with decision makers and clients across various social channels is always a great idea
Tags: Distribute information, ecommerce, mobile app, ASOS, marketing automation tools
Author: Jonathan Waiching Ho