You’ve poured your heart and soul trying to selling online. You worked on the design elements and made sure that your products are high quality, but no matter what you do, you’re not getting the desired results while everyone else is seeing a great conversion rate. Does this sound familiar?
One big reason e-commerce businesses have trouble making sales
If you’re having a hard time selling online and it seems like it’s not working, don’t give up just yet. Many times, the reasons why products sell online can be traced to big data for e-commerce sites, which translates to more traffic and higher chances of conversion. Big data is what gives e-commerce a distinct advantage.
Your neighbor, who is raking in sales, is probably achieving that feat because they own bigger data and more customers. How? They started using digital channels earlier and were active on them, which helped them understand their customers’ preferences and then tailor their marketing directly to those preferences and even focus on products that meet customer needs.
Big data can help transform your e-commerce business in the following ways:
Elevated shopping experience
Allow for increased personalization
Optimize pricing
Predict trends and forecast demands
Generate increased sales based on the previous points
How to leverage big data and position your business for sales
Having diagnosed the most common cause of low sales in e-commerce, the next step is to know how to start using digital channels to fuel your growth in e-commerce:
On-site promotions: Although it is often ignored, on-site promotions can bring customers right through the door and bring you to repeat business. You just have to figure a way to inject some fun or interaction into it. For instance, you could advertise special offers such as price cuts and buy one-to-get-one deals. You could also try countdown timer promotions, holiday-themed promotions, or spin-to-win promotions. What counts is to find the idea that works best for you and exploit it.
Newsletters: When it comes to generating leads and conversions, email newsletters have always been a channel that has reigned supreme. Because it is permission-based nature, it allows your audience to choose whether or not to hear you, and you can easily track their reaction to your newsletter. You can also add a promotional message in such newsletters, be it a special offer, discount, or link to a new or existing product.
Notifications: Another excellent channel that can boost conversion is notifications. They can easily capture the attention of both existing and prospective customers, thereby encouraging them to get back to your website. If properly done, it can help drive traffic to your website and increase sales.
Creating a website: You probably have a website, but it is important to ensure that it is responsive. Customers are getting increasingly impatient by the day and are more likely to purchase on a website that loads fast than one that takes time to load. Also, it’s important that the website is mobile-friendly and can fit different screens. If you’re having trouble with either of these, you don’t have to worry, as you can easily create a responsive and mobile-friendly website in DG1.
Wrap-up
There’s no doubt that selling online can be hard, but it gets better by learning what’s missing from your strategy and adopting it for growth. Of course, if you want more customers, you will need to do more, and the tips above are a great place to start.
