18.11.2025
The difference between guessing and knowing is proper tracking. Businesses that implement comprehensive tracking systems like GTM can significantly improve their marketing ROI within the first six months, simply because they can finally see which campaigns drive results and which drain budgets.
25.04.2025
The most effective abandoned cart strategies combine personalization, urgency, and incentives. Sending a well-timed reminder email is a great first step.
10.03.2025
As a small or medium-sized business owner starting your online presence, you need a website that not only looks great but also works effortlessly to attract and engage customers.
23.01.2025
Did you know that forms can be a game-changer for your e-business strategy? By using them thoughtfully, you can increase customer engagement and drive conversions without adding complexity.
07.01.2025
E-commerce has transformed from an alternative to traditional retail into how people shop globally. The digital marketplace offers unprecedented opportunities for entrepreneurs and established businesses alike.
18.11.2024
In recent years, large language models (LLMs) have significantly transformed the online marketing and advertising landscape, providing businesses with innovative tools to streamline their digital presence.
06.09.2024
The holiday season is a critical time for e-businesses, offering a prime opportunity to boost sales and connect with customers.
20.06.2024
In today's digital age, newsletters remain one of the most effective tools for engaging with your customers. They provide a direct line to your audience, allowing you to share updates, insights, and promotions.
13.06.2024
In the fast-paced world of e-commerce, content is king. Whether it’s engaging blog posts, persuasive product descriptions, or timely social media updates, high-quality content is crucial for attracting and retaining customers.
22.03.2024
In the dynamic digital landscape of 2024, understanding and implementing Image SEO has become more crucial than ever.
08.01.2024
Did you know that storytelling can increase the value of a product or service by over 20 times? Let's explore how brand storytelling in e-commerce creates such a profound impact.
27.11.2023
In today's fast-paced digital landscape, businesses are constantly facing a critical decision: Should they establish a stronghold with a dedicated e-commerce website or capitalize on the bustling crowds of social media platforms?
28.09.2023
Instanews makes creating and publishing new articles within DG1 as easy as clicking a button. Once you link your Instagram account to your DG1 platform, Instanews takes the reins. It scans your Instagram posts, harnessing advanced OCR algorithms and other post details like user bios and descriptions.
20.09.2023
The Imperative of Global Visibility in Today's Digital Landscape. In today's interconnected digital era, the lines between local and global are fading rapidly. It's no longer a luxury for businesses to think beyond their local or national boundaries; it's a necessity.
09.06.2023
The eCommerce landscape is rapidly evolving, offering challenges and opportunities for small and mid-sized businesses (SMBs). By staying abreast of these changes, SMBs can effectively navigate the future of eCommerce and set themselves up for success.
19.05.2023
Artificial intelligence (AI) has revolutionized the way businesses operate in various industries, and e-commerce is no exception.
04.05.2023
Livestream shopping, an innovative fusion of live streaming and eCommerce, allows customers to watch live demonstrations and interact with sellers in real-time while simultaneously making purchases.
14.12.2022
User content generation has been around for a while and is a great method to improve engagement and increase conversion amongst brands. What is user-generated content, and how can it help up your eCommerce, read further as your answers are embedded in this article.
25.11.2022
The eCommerce industry has recorded astronomical growth in the last two years, thanks to the shift to online consumer behavior. While this is good news for eCommerce brands, it also means there will be more competition. To capitalize on this growth and help your online business stand out, it's essential to know the trends expected to shape the eCommerce industry.
19.10.2022
Generation Z gets a great deal of attention in the world. Being one of the largest Generation populations, with numbers thundering at 2.56 billion, targeting this savvy sect for business development is no misstep.
02.09.2022
Data is a great way to represent a bunch of information and present t in structured forms to save one from the stress of sifting through unnecessary verbiage. What is better than data is analytics, which takes a step further by eliciting crucial information, inferences, and insights that can be transformed into practical applications.
10.08.2022
Generally, an upcoming recession is not good news for any business owner. Most companies buckle down, pull off new projects and look for ways to cut overhead as they anticipate a decline in sales and profits.
11.07.2022
With more than 1.5 billion searches per day on Google, the importance of showing up in Google's search results can't be overemphasized.
30.05.2022
One of the greatest keys to maintaining long-term success in business transactions is the application of post-purchase email. It enables your customers to be happy and satisfied and improves loyalty and agreement.
10.05.2022
Digital marketing involves the promotion of goods and services via the internet and digital technologies. This helps to reach a larger number of potential clients. With the continuous evolution of the digital marketing landscape, it is vital to keep track on new trends and know what works for your business. Here are the top 5 digital marketing trends for 2022.
09.05.2022
There are several terminologies and operations you would come across as it relates to business and sales. One of these vocabularies is the sales funnel closely related to eCommerce.
19.04.2022
A major challenge many businesses face today is getting customers to engage and re-engage with their brand. This can be quite difficult, especially due to the ever-increasing level of competition.
28.03.2022
Over the last few years, many eCommerce businesses have woken up to the potential of eCommerce content marketing for a successful online business. By utilizing eCommerce content marketing tactics, retail brands are attracting visitors and facilitating purchases more than ever before.
07.03.2022
The overall goal of any eCommerce business is to generate and convert leads. Over the years, it has become increasingly harder for many retailers to convert site visitors into customers, as the data shows that the average eCommerce conversion rate is 2.4%.
21.02.2022
If you own an eCommerce business, you'd readily agree that it takes more than a killer product to succeed in today's world.
01.02.2022
Taking your business online is a brilliant idea, and it's important if you want to reach more people and increase your revenue.
10.01.2022
When many businesses are looking to boost revenue generation, they often think along the lines of acquiring new customers. Acquiring a new customer implies an increase in profit margins, but it can also be very expensive.
27.12.2021
Cross-border eCommerce has grown exponentially over the last few years, taking the entire world by storm. Merchants are now expanding their market beyond their borders to make their business stronger, more successful, and more profitable.
10.12.2021
Since 1997 when the first social media site was created, social media usage has continued to increase exponentially, and it hasn't reached its peak yet.
04.10.2021
You’ve poured your heart and soul trying to selling online. You worked on the design elements and made sure that your products are high quality, but no matter what you do, you’re not getting the desired results while everyone else is seeing a great conversion rate. Does this sound familiar?
23.09.2021
Thanks to the technological advancement we have witnessed over the years, our society has gotten to the place where the world is at our fingertips. The world we live in has gone digital, with many global companies investing their resources to create their online presence.
07.09.2021
You probably can remember the several instances you Googled the nearest coffee shop when you were out and about and needed a pit stop. There’s also a good chance that you search for products on the internet and even made a purchase recently.
26.08.2021
One of the challenges many business owners experience when they plan to scale their business is how to take it global. However, knowing how to do this can help you expand your business operations and reach a new audience.
02.08.2021
Building a digital business in this modern world involves a lot of processes and procedures. This is true if you have plans to create a business that will succeed in a short time.
16.07.2021
Most times, entrepreneurs venturing into the business landscape are often at a crossroad choosing between building eCommerce and offline sales. While eCommerce sales involve online sales of goods and services, offline sales deal with a physical store or outlet.
24.06.2021
Generation Z are millennial born in the mid-’90s; they make up to 32% of the world's populations. According to research, they are reported to have a buying power of $44 billion and $200 billion when their influence on parents and home purchases are considered.
07.06.2021
In the last few years, the use of interaction marketing by small and large-scale businesses has been on a steady rise.
26.05.2021
Every business owner is interested in a marketplace which makes it easy to reach potential customers and make more profit. However, not all marketplaces are good for you.
17.05.2021
At the moment, over 50% of the world population use the internet. This implies that businesses interested in globalization, reaching more customers, and making profits must take advantage of the arrays of opportunity provided by the World Wide Web.
05.05.2021
The importance of business data cannot be overemphasized. All businesses, both small and medium scale, have lots of customer data to protect.
30.04.2021
The rapid digitalization of the world has affected all sectors of the economy. At the moment, SMEs now leverage the benefits that online selling offers in meeting up with ever-changing customer needs and increasing return on investment.
22.02.2021
Using an integrated software environment instead of relying on a “freemium” model increases your ability to make profits online.
15.02.2021
SMEs can create massive online profits at a fraction of the cost of brick-and-mortar stores while competing directly with larger companies.
14.12.2020
Communicating over a variety of channels helps build brand loyalty and increases sales
28.09.2020
Why working from home means e-business will only get stronger in the coming years.
10.08.2020
Writing a newsletter that customers want to open and read will help increase the value of your content as well as entice customers to purchase from you.
04.08.2020
Web design is a fundamental skill to improve the efficiency of your site as a tool for gaining and retaining customers.
03.08.2020
Creating the right promotion for customers helps increase their spending on your site as well as makes them feel more valuable as clients.
01.08.2020
Big data can be harnessed to improve product grids for clients wanting to sell more items more efficiently to their customers.
17.07.2020
Data ownership and automated marketing are hugely important factors for the success of a business that wants to make profits digitally.
09.07.2020
Easy-to-use tools make it simple for businesses to take all the steps they need to increase their profit while maximizing their efficiency.
20.05.2020
It’s a phrase that means something different to everyone. For some businesses, it means just having a website; for others, e-commerce. Some businesses only exist digitally with no storefront at all, and still, others take advantage of just the marketing aspects.
13.05.2020
The world is changing. The events of recent months have now more than ever proven the importance of small businesses. They are the engine that drives our economy, and it's crucial they continue to operate and bring us the products and services we need to keep us happy - and sane.
08.01.2020
When it comes to marketing and product development or selection, what is more important than the opinion of your customers and subscribers?
23.12.2019
If you are ready to start an online shop with a global reach, but not sure where to start, you should know that it has never been easier to launch an online business.
12.12.2019
A successful promotional campaign leads to better sales because it helps your promotional messages reach your target audience and stimulate them to take action.
04.12.2019
Newsletters are typically used to educate and enlighten audiences about promotion, updates, and more, all with the aim to widen a brand’s reach.
02.10.2019
In today’s customer-centric world, seamless customer experience has become the top priority among brands.
26.09.2019
If you have decided to go into the E-commerce business, there is one question you need to answer that will determine the nature of your online endeavors.
18.09.2019
How did marketers create their marketing strategies in the past? As things were not digital, there was no way for them to collect and analyze consumer data to build a solid, data-driven marketing strategy.
11.09.2019
What does it take to maximize your E-commerce site visitor engagement? The answer is, of course, communication. Every element of your website communicates to its visitors – from the choice of colors and site navigation to the content you publish.
04.09.2019
In today’s hyper-competitive e-commerce market landscape, building a successful online store requires more than a quality product, well-designed website, and easy checkout.
28.08.2019
When it comes to visuals for your online shop or e-commerce site, there’s no doubt that product photography is incredibly important. Poor photos can stall your sales, but great images are essential to branding your products in the best possible light and presenting your store as desirable and trustworthy.
21.08.2019
Entrepreneurs tend to wear many hats at once and give their best to fit all their roles in a single day.
14.08.2019
Online selling comes with so many benefits. Without the need of a physical storefront, you can sell at all times of the day, reach more customers than a regular brick and mortar shop, collect information about your buyers, analyze it, and use it to adjust your marketing efforts.
24.07.2019
Some large companies, such as tech firms and large banks, are adopting AI (artificial intelligence) aggressively. As for small and medium-sized businesses, everyone is waiting for the AI technology to evolve and for AI expertise to become widely available.
17.07.2019
Industry 4.0 or the 4th industrial revolution, is happening today, as we are in the middle of a transformation regarding the way we manufacture products. Things are changing due to the digitization of manufacturing.
10.07.2019
Every year, the interactions with our digital devices are changing and evolving. It becomes easier and faster to interact with technology, whether we’re talking about signing up for a website or app instantly with our Facebook account or making a 1-click purchase.
03.07.2019
According to this 2016 Econsultancy report (which included more than 1,000 professionals in e-commerce, marketing and digital), one of the highest priorities was customer segmentation – 72% of participants said that they use their customer data for segmentation.
12.06.2019
With a multilingual website, you will speak to customers in their language. That way, you can connect to a broader audience and make engagement more accessible.
05.06.2019
The business you run is doing great, but the money comes in through two “entrances” – you both sell products and accept bookings for the services you offer.
29.05.2019
Today’s consumers don’t like aggressive advertising campaigns. They want to buy products that can help them improve their lives as well as products from a company whose story they identify with.
22.05.2019
When the time comes to decide about the type of software to use for your business processes, the choices are narrowed down to two options – SaaS (Software as a Service) and Customized software.
08.05.2019
3% of income every month doesn’t seem like a lot of money, but we still spend that money for no good reason. Banks charge us fees, interest rates, and a lot more, all of which can sometimes get unnecessarily high.
01.05.2019
Did you know that mobile users are more significant in number than web users? It is prevalent in most countries in the world. For example, in the US, 71% of the entire digital traffic comes from mobile devices.
24.04.2019
In the early days of the web, user experience was not something ever considered. As the technology was still in its infancy, it didn’t allow for creators to focus on making the interface user-friendly.
17.04.2019
Becoming successful in business is not about getting out on top and defeating your opponents, nor is it about having the best product or service on the market. It’s all about giving your clients exactly what they need.
10.04.2019
E-commerce has been a fast-growing industry for a long time now, but many are unaware of how vast and significant this growth is. What are the exact numbers? What does it all mean? What can you expect in the future?
03.04.2019
Today in business it is becoming far superior for companies (mostly small to midsize firms) to use the services of a SaaS company rather than create software from scratch, or purchase one at high expense.
27.03.2019
In today’s digital marketing, all you can hope to do is use as many successful modern techniques and methods as you can. That’s precisely why we decided to talk about targeting, segmentation, personalization, and communication.
20.03.2019
It’s a simple question – a question that’s been causing lots of expert debate. It all usually boils down to a simple one side versus the other – the supporters of AI against the detractors. Either AI will improve our lives, or it will destroy us.
13.03.2019
Data is in everything we do today, both online and offline. Everything is a source of data, and every smart business knows the benefits of collecting data in the modern world.
06.03.2019
We are well aware of how each email marketing strategy needs tips and tricks to create some improvements. Which is why we have used our vast knowledge of the digital marketing industry to give you a list of the ten most crucial email marketing tips which you need to use in your email marketing strategy.
27.02.2019
If you run a small or medium-sized enterprise (SME), you should know that one of your main goals needs to be efficiency and the selection of proper tools and systems that will optimize your sales and will win the market for you.
21.02.2019
Ten or more years ago customers didn’t have as much information as they have today. Only a decade ago, the customer was very different than those of today.
16.01.2019
In the modern age, more and more people are shopping online all the time. It is true worldwide, not only in the western world.
09.01.2019
Collecting customer data is old news to big businesses, and its importance is even known to many others.
02.01.2019
The global market is changing, and the new generation is taking over as the leading generation in numbers. Generation Z is finally set out to outnumber Millennials in 2019.
19.12.2018
Digital transformation is a hot topic in business these days. It seems as though it’s on everyone’s lips, and for a reason. But whenever it pops up in conversation, the focus of the discussion is mainly on technology.
12.12.2018
Marketing automation isn’t coming. It’s already here. And it’s staying, for good. According to stats, 51% of all companies and 67% of marketers are already using marketing automation to get the job done.
05.12.2018
Big data is a massive opportunity for even the smallest business. And when you’re small, data can be the competitive edge that can help your company grow and scale to the size you want for your business. So, what is big data?
28.11.2018
Ask any startup owner, and they will tell you there are a few benefits of owning an online store. But just because the store is online, it doesn’t make running it any less stressful. And in no way is it smooth sailing all the way.
17.05.2018
Restaurants are willing to pay a lot of money for online food ordering and delivery services. How much are you willing to pay for convenience?
29.03.2018
Running a business already carries a considerable risk - must you take on even more for the sake of convenience? Check eBay, Amazon, and Etsy fees to see the price you pay to lose your customer data.
07.03.2018
It's become incredibly risky to rely on third-party sales channels to sell your products.
07.02.2018
In the midst of a 'retail apocalypse', companies are thriving by focusing on the customer perspective. It seems obvious, but it's not easy trying to align business goals with customer priorities. A customer journey map keeps things in check.
24.01.2018
With the rise of e-commerce, is retail as we know it dead? Absolutely not. Retail is evolving - we're witnessing a shift to omnichannel retailing.
17.01.2018
Powered by technology and the internet, big companies are finding it harder and harder to maintain the top positions. This is an advantage for local businesses.
20.12.2017
Small businesses can still grow and thrive ethically using customer data. All we have to do put the customer first.
13.12.2017
As the world continues to shift digitally, the value of data is increasing exponentially. It’s time local businesses took advantage of what made Amazon and Google the giants they are today.
04.12.2017
As we continue to shift from analog to digital, information continues to be an indispensable part of business maintenance and growth. And you don’t have to be giants like Amazon or Google to benefit from data.
14.11.2017
Most consumers today speak the digital language and it’s cooler to engage with them online. Think about how easy it would be if all your customers came to you, instead of you looking for them.
18.10.2017
No matter the nature of your business, webinars have proved to be very resourceful in optimizing productivity for every type of business
19.09.2017
Internet marketing gave birth to many new businesses. Beauty is one of the industries that has gained immense popularity over the last few years and marketers believe it will only continue to grow by manifold.
21.08.2017
Every marketer or business owner is constantly looking for clients. The search is almost unending and it’s vital for the survival of any business.
21.07.2017
Getting that engine running is hard in the first place. We get it. Who said it was going to be easy anyway? Ask any successful entrepreneur and he will be happy to share his stories of failure with you.
26.06.2017
Have you ever realized why your competitors are growing faster than you?
11.04.2017
Gone are the days when you couldn’t dream big. In today’s modern landscape no matter if you are florist at the end of the street or a designer working from home, you can create a business you’ve always dreamt off.
11.04.2017
Have you been wanting to grow your business but don’t know how? Let us take care of this for you.
30.03.2017
Once upon a time not so long ago, the first online shop system saw the light of the world. In 1979 the English inventor Michael Aldrich connected a television to the Internet via the telephone line.
