When it comes to launching a new product or service or expanding your market reach into new demographics or verticals, a good promotional plan is one of the most valuable tools. A successful promotional campaign leads to better sales because it helps your promotional messages reach your target audience and stimulate them to take action. Take a look at some crucial steps that will give your promotional campaign the right start.
Discounts
Some marketers offer discounts to their entire audience without even considering where they are in the sales funnel. Yes, that will boost their sales, but in the long run, it can hurt their bottom line. Different discounts should be offered to different customer segments, and you should find a balance between how and when to use discounts.
There are many ways to use discounts to increase sales, and your strategy should depend on the individual visitor and your business goals. For example, you can offer discounts to increase holiday sales, reward loyal customers, make special offers to new visitors, follow up with event attendees, offer discounts on subscriptions, reduce abandoned carts, or retarget visitors with custom offers.
Upselling and Cross-Selling Strategies
Upselling refers to encouraging the purchase of something that would make the main product more expensive (e.g., if a customer wants to buy a printer, they will also need to buy some ink). As for cross-selling, it refers to suggesting the purchase of a product that goes in conjunction with the main product. For example, when a customer wants to buy shampoo, then you can suggest a conditioner.
When it comes to making product suggestions, you don’t want to overwhelm your customers. They have already made one or more purchases, so make sure you suggest they buy things they can use. Offer cross-sells and upsells that make sense, be honest and transparent, and demonstrate value (positive customer reviews, testimonials, case studies, etc.). Otherwise, if you suggest something they don’t actually need, it could frustrate them and endanger your relationship.
Targeting (Pop Up Promotions)
Thanks to current technological tools, you can segment your site visitors and make offers to specific customer groups. That way, you can track these groups and hide or show your campaigns to particular segments. Pop up promotions can be beneficial in several ways. They can help you build trust by showing customers recent sales popups. They show verified website activity without having to wait for customers to find product reviews. This helps shoppers make decisions because they don’t need to visit a specific site page to see what other customers are buying.
Pop up promotions also instil a sense of urgency that drives sales and other actions. When shoppers see a lot of activity for a particular product or service, they become interested and triggered to buy something before they miss out. Popups can also be used for targeting specific visitors. For example, if you’re trying to drive visitors to purchase or sign up, you can show them how many people have decided to take the same action with a sales popup.
DG1 is an all-in-one software suite that allows you to target specific types of customers who already have certain products in their carts or who have viewed a product more than once. The specific pop up promotions can also appear only to specific site visitors at a certain time. Our promotional tools help you push promotions in front of people who need to see it, eventually turning them into purchasing customers.
Tags: promotion plan, discounts, targeting, upselling, cross-selling, product suggestions
