Thanks to the technological advancement we have witnessed over the years, our society has gotten to point where the world is at our fingertips. The world we live in has gone digital, with many global companies investing their resources to create their online presence. They understand that they may never sell as much as they do if they don’t come between screens and eyes. If you’re a brick-and-mortar business owner and you’re wondering why you should take your business online, here are some points to consider.
1. Rising number of mobile users
One of the astonishing facts about the times we live in is the sheer number of people that can access the internet. Of the 7.6 billion people in the world at the moment, research indicates that there are at least 5.7 billion internet users. In 2000, there were only 413 million internet users, but the number has skyrocketed over the years. This is good news to business owners as it means they can now reach a wide audience of online users and increase lead generation.
2. Amount of time spent online
People aren’t just accessing the internet daily but also spend a lot of their time online. According to multiple reports, the average internet user spends 39 minutes using a desktop but spends up to 2 hours, 22 minutes when using their mobile device. In addition, the pandemic last year further contributed to the amount of time people spent online since a good portion of the world’s population was confined to their homes. In effect, people spending a lot of time online means businesses can reach them easily compared to offline marketing efforts.
3. Growth of online shopping
Another facet of the world we live in is that people are shopping online like never before. As internet access and adoption are rapidly increasing, more people are making most of their purchases online and also spend more on it. There are many reasons for this trend. One of them is that online shopping helps customers compare products and choose from a wide variety. Another reason is that it offers a lot of convenience in that customers can order products and have them delivered to their doorstep. In 2020 alone, more than 2.05 billion online shoppers spent a staggering $4.29 trillion.
4. International purchases
It has become very easy today for users to make orders from anywhere globally and have the products shipped right to their doorstep. Today, many companies are globalizing their business to build an international audience and convert them to repeat buyers. A major concern with globalizing a business is the language barrier, but that is no longer an issue. Companies that build their website can benefit from multilingual features to reach prospective customers abroad.
With the astronomical rise in the number of internet users and other factors, it’s easy to think that the internet is already saturated, and it’s too late to take your business online. However, this is not true as more people are looking for something online than those who think of the web as an income-generating platform. So, if you’re looking to get started with taking your business online, you can build your website inside DG1 and go live in hours.