Welcome to DG1 support.

Marketing add new attribute

All the general attributes are already created in your DG1 platform: First name, Last name, Gender, Date of birth, contact info, etc. are all added to Info card in your Contacts segment. So, you do not have to create those attributes. Attributes are simply added quality or feature regarded as a characteristic of someone or something.

  1. Go to Marketing section in your DG1 platform.
  2. Under Audience select Attributes.

    Attributes marketing menu

  3. Click Add new attribute group.

    add new attribute group

  4. Enter the name of the attribute group and click Save save.

    name attribute group marketing

  5. Then click Add new attribute add.
  6. Name your new attribute and add a description of your liking.
  7. Select one among multiple different attribute types.
Type Description
Checkbox A box is a form into which a tick is entered as a response. Example: Likes to buy shoes. (Check the box for “yes”)
Date Field is accepting a date.
Multi-select You can select multiple predefined options. Example: Your sports - football, basketball, volleyball, skiing, tennis, cricket, swimming. (You can choose multiple options)
Number Field is accepting either integer or decimal numbers.
Select You can select singular predefined options. Example: Favorite color
Text Field is accepting plain text, without any formatting. Example: Favorite dish..
Textarea Field is accepting plain text without any formatting and is not limited.

setting type

  1. Choose Validation and Default value (in case of type Date, Number, Text, Textarea).
    • Validation: Used on Date, Number, Text and Textarea type of attributes.
Validation types Description
Date Field is accepting a date.
Datetime Field is accepting date and time.
Integer Field is accepting integer numbers.
Decimal A Field is accepting decimal numbers.
Text with spaces Field is accepting text and spaces.
Alpha-numeric Field is accepting either a letter or a number.
URL A Uniform Resource Locator is the address of a World Wide Web page. Usually called link.


  • Default value is the one that will appear in the text box or as a selection . User will be able to keep it or delete it
  1. Click Add option (in case of type: select, multi-select).
    • Add the Empty value label if you wish this text to appear instead of preselected option. (optional)
    • Add a Title and Key to your options. Example: red, blue, green.
    • Check the box to make one of the options default one (optional). The default option will override the empty value label so we suggest you do not use both.


  2. Click Save save.
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