Marketing add new attribute
All the general attributes are already created in your DG1 platform: First name, Last name, Gender, Date of birth, contact info, etc. are all added to Info card in your Contacts segment. So, you do not have to create those attributes. Attributes are simply added quality or feature regarded as a characteristic of someone or something.
- Go to Marketing section in your DG1 platform.
- Under Audience select Attributes.

- Click Add new attribute group.

- Enter the name of the attribute group and click Save
.

- Then click Add new attribute
.
- Name your new attribute and add a description of your liking.
- Select one among multiple different attribute types.
Type |
Description |
Checkbox |
A box is a form into which a tick is entered as a response. Example: Likes to buy shoes. (Check the box for “yes”) |
Date |
Field is accepting a date. |
Multi-select |
You can select multiple predefined options. Example: Your sports - football, basketball, volleyball, skiing, tennis, cricket, swimming. (You can choose multiple options) |
Number |
Field is accepting either integer or decimal numbers. |
Select |
You can select singular predefined options. Example: Favorite color |
Text |
Field is accepting plain text, without any formatting. Example: Favorite dish.. |
Textarea |
Field is accepting plain text without any formatting and is not limited. |

- Choose Validation and Default value (in case of type Date, Number, Text, Textarea).
- Validation: Used on Date, Number, Text and Textarea type of attributes.
Validation types |
Description |
Date |
Field is accepting a date. |
Datetime |
Field is accepting date and time. |
Integer |
Field is accepting integer numbers. |
Decimal |
A Field is accepting decimal numbers. |
Text with spaces |
Field is accepting text and spaces. |
Alpha-numeric |
Field is accepting either a letter or a number. |
URL |
A Uniform Resource Locator is the address of a World Wide Web page. Usually called link. |

- Default value is the one that will appear in the text box or as a selection . User will be able to keep it or delete it
- Click Add option (in case of type: select, multi-select).
- Add the Empty value label if you wish this text to appear instead of preselected option. (optional)
- Add a Title and Key to your options. Example: red, blue, green.
- Check the box to make one of the options default one (optional). The default option will override the empty value label so we suggest you do not use both.

- Click Save
.