One of the challenges many business owners experience when they plan to scale their business is how to take it global. However, knowing how to do this can help you expand your business operations and reach a new audience. Facing that challenge, here are some tips to help you get started and get ahead of the competition.
1. Multilingual website
If you’re looking to go global with your business, you will need to establish your online presence to reach people from all across the globe. A website performs the same function that a storefront does in that it allows you to interact with your audience. However, it’s important to ensure that your website is multilingual to be accessible to potential customers who may not speak English. Developing a multilingual website can be hard, but with DG1, you have no reasons to worry, as you can build a multilingual website for your business in no time.
2. Mobile application
An emerging trend that seems to have come to stay is people preferring to shop from their favorite online businesses using a mobile app instead of a web browser. Multiple studies now show that mobile devices account for approximately half of the web traffic. This is no surprise since a mobile app offers convenience by allowing the user to shop anytime and from anywhere using their mobile device. With an app for your business, not only will users be able to easily shop online, but they will also be able to leave reviews, add products to carts, track the package, and more. Having a mobile application is an excellent way to expand your business globally.
Another way to globalize your business over the internet is to leverage the power of email newsletters. There are many reasons to have an email newsletter, and one of them is that it helps you connect with your customers and bring them back to your website or mobile app with exciting offers. Also, email newsletters can help improve how your customers perceive your business, which can easily help your business build credibility and authority. What’s more, it doesn’t cost much to build an email list for your business or incorporate newsletters into your marketing strategy.
4. Push notifications
Today, most global businesses are adopting push navigation to increase their reach to their international customers. If you’d like to go global with your business today and gain customers from abroad, consider push notifications. Because they are similar to short messages, they can help catch the attention of your prospective and existing customers, thereby encouraging them to get back into your mobile app or website. If done right, push notifications can help you engage your users with highly curated content, drive traffic back to your website and boost revenue through monetization.
5. Big data
Smart businesses today are investing in big data to gain a better understanding of their users and improve customer service interactions. With big data, you will be able to individually recognize your audience so you can treat them based on their preferences. Using big data will help you send out customized promotions and special offers and increase your chances of getting your customers to take the desired action.
The above are some of the most important steps you can take towards making your business globally over the internet. Thankfully, you don’t have to look too far to exploit these hacks for your business, as DG1 provides all the tools you need to reach, engage and convert your prospective audience abroad.