Did you know that mobile users are more significant in number than web users? It is prevalent in most countries in the world. For example, in the US, 71% of the entire digital traffic comes from mobile devices.
This number is the same in China – a country with a population four times higher than that of America.
The percentage is even higher in some other countries like Indonesia, that has a population of some 264 million people, where a total of 91% of all digital traffic is on mobile.
These numbers might seem unreal to some, but mobile traffic in the world surpassed that of desktop some five years ago.
With mobile traffic being a clear winner and continuing to grow, it’s more than clear that your business won’t be able to function nor grow without a proper mobile app.
Mobile App Increases Customer Retention Rates
The previously mentioned stats go firmly in line with our belief that mobile apps are among the most crucial tools at your disposal for increasing your customer retention rates.
You are probably already aware that mobile-friendly sites are a necessity today, but mobile apps are becoming increasingly important in this area as well. The customer of today is too different, and you have to follow these trends if you want your business to survive and thrive.
Mobile users will always prefer mobile apps versus a website, as an app can be way more user-friendly than a site ever could be.
That’s the main reason why customer retention rates can grow for you if you have a mobile app.
But that’s not all; you still need to make sure that your app is intuitive and easy-to-use. These factors are critical if you want to retain your customer base.
Furthermore, you can easily use your app to reward your clients with targeted promotional offers and more. Besides rewards, you can push some incentives as well – like coupons, special deals, discounts, and more.
However, you need to be aware that you need to utilize a custom app, rather than a web-based app.
The Difference Between a Custom and Web-Based App
There are several types of apps that one can develop: native apps, hybrid apps, and web apps, based on where you’ll be hosting them.
What we are here to tell you is that only web-based apps are the ones you need to avoid. These apps hosted on websites have mobile users always wary of them as it’s never clear to how safe they are.
Safety is among the top priorities for many users, which is why it’s counterproductive for a business to use web-based apps.
Your app should be custom-made and made in two distinct ways for you to be able to host it on both iOS and Android.
If you feel that your business is desperately lacking a good mobile app, we can help you with that. Take a look at what we offer and get started as soon as possible if you want to increase your customer retention rates in no time.
Tags: mobile app, loyalty, retention rates, web-based app