What does it take to maximize your E-commerce site visitor engagement? The answer is, of course, communication. Every element of your website communicates to its visitors – from the choice of colors and site navigation to the content you publish. But we are going to narrow things down to reduce the meaning of communication to the very act of communicating. To up your site engagement, you need to find the best communication channel to make it desirable and convenient for customers to interact with your E-commerce store.
Email and push (in-app) notifications are two very popular methods for communicating with customers. An email has been a popular method for communicating with customers digitally. Push notifications have seen a recent surge in popularity, especially with the appearance of rich push in the iOS update. In today’s time of instant communication, push notifications are showing some serious advantages when it comes to user engagement.
Is Email Still Valid in Digital Marketing?
Email is far from dead. In digital marketing, email offers substantial ROI (it’s cost-efficient and effective), allows you to invite, share, and inform, and connects with more users than social media. Email also offers you to personalize messages, and personalization is important when attracting new customers.
However, there’s always the chance that your email will end up in someone’s spam folder. Digital marketing is huge, with so many companies sending out their offers. Some people experience email jamming when their inbox becomes packed with promotional messages that they just develop the habit of ignoring them.
Spam filtering has become more rigorous, and that’s another big reason why some emails go to spam. The emails you send might also end up in spam folder because:
- You didn’t include a physical address;
- Your IP address was used for spam;
- You didn’t get permission to email
- You used a lot of spam trigger words (such as amazing, dear friend, great offer, this is not spam, promise you, congratulations, or click here).
- You didn’t add an unsubscribe link;
Emails also need to be personalized and customized. About 52% of consumers have said that they will likely switch brands if a brand doesn’t make an effort to personalize communications to their preferences. In the case of peer-to-peer communication, messages would be instantaneous, in the form of notification, and with a personal feel.
One of the best features of push notifications is that you can segment the audiences that are targeting, and do it in a very personalized way. For example, Netflix is one of the second biggest video streaming platforms in the world (right after YouTube). They have a sea of user data available, which allows them to tailor personalized push messages that draw on their consumers’ viewing history.
Push notifications foster engagement. Your app installed on their phones stands as a direct line of communication with your customers. Each message instantly informs them about what’s new, driving them toward taking action. On the other hand, they can help you learn about your customers’ preferences because they have an analytic tracking system for messages that created the most engagement. And don’t forget that there are no privacy concerns. By installing your app, the user granted you explicit permission for receiving your push notification.
With the DG1 platform, you will be able to publish your organization’s mobile app on the Android marketplace. That way, you can create an instantaneous and personalized line of communication with your customers.