Generation Z are millennial born in the mid-’90s; they make up to 32% of the world's populations. According to research, they are reported to have a buying power of $44 billion and $200 billion when their influence on parents and home purchases are considered.
As a business owner, it is vital to understand how to connect with this set of people while trying to make a sale. This article takes a detailed look at how to sell to Generation Z.
Top 5 ways to sell to Generation Z
Use video content: Generation Z are more likely to watch a video than read an article. This is why they utilize YouTube a lot. 80% of teens to become knowledgeable about products and services. As a business owner, you need to create eye-catching and exciting video contents targeted at Generation Z.
Employ micro influencer: Initially, influencer marketing was targeted at celebrities. However, the focus has, shifted from celebrities to micro-influencers with 1,000 to 100, 000 followers on a social media platform. Micro-influencers have a visual appeal-based niche like fashion, food, or travel. They are more profitable for influencer marketing because Generation Z can better relate to and more likely engage their followers. In addition, research has shown that Micro-influencers provide 60% higher engagement and a 22.2% more weekly conversion.
Provide products that meets their need: When choosing a product, Generation Z are more concerned about how a product will be of benefit to them. According to Mention, only 25% of what you sell are products; the rest is an intangible feeling connected to the product. When connecting with Generation Z, try to sell an experience via a product, deliver on any promise made, connect with them via story sharing, share a lifestyle and moments.
Engage with the Customers: Generation Z expects brands to engage with their customers by building a high level of trust and authenticity among the Gen Z group. According to research, 76% of Generation Z want brands that respond to feedback, while 41% read at least five reviews online before making a purchase. Therefore, brands that can acknowledge and reply to Instagram and Twitter mention from customers can do very well with Gen Z.
Privacy: Research shows that 88% of Generation Z agrees with the statement, "Protecting my privacy is very important to me." An IBM survey also shows that less than one-third of teenagers are comfortable with sharing their details (besides contact information and purchase history) online, while 61% feel better sharing information only to brands they trust. Therefore, in targeting Gen Z audience, it is vital to show that you can effectively protect their privacy.
Generation Z does not just opt for any brand; they take time to research a brand before making a purchase. Therefore businesses that are interested in selling to Generation Z must understand their peculiar characteristics and create products that suit their needs. In addition, the best way to sell to Generation Z is by taking advantage of all the benefits that cloud based business platforms like DG1.com has to offer. Designed for small and mid-sized businesses (SME's) that cannot afford the huge upfront costs and liabilities of enterprise digital systems, DG1 platform is flexible, and affordable. It is everything SME owners would want when running an E-Business.