In today’s customer-centric world, seamless customer experience has become the top priority among brands. When visiting your website, your potential buyers must have an easy time buying from you. Otherwise, they are less likely to convert and will probably look for what they need elsewhere.
One of the key elements of every brand that resonates with potential buyers is the brand story. From your brand story, customers can learn what your purpose is and what motivates you to do what you do. It gives character to your company, allowing customers to connect with it on an emotional level.
Importance of Storytelling
The best way for people to learn about something is through stories. Storytelling drives deeper and stronger connections because it’s a fundamental human experience that unites us (even cave dwellers used it to connect, communicate, share, and educate). Storytelling is also a great way to learn because stories provide knowledge and meaning. The best way to learn is from first-hand experiences and observations, which you can further share through stories. By understanding what consumers really want and knowing the problems they face, you can tap into that via your stories. Show what you represent and reach out to the consumers you serve.
As for engaging consumers in this fragmented, multichannel media world, the story comes handy as a strategic tool. Consumers are always looking for unique experiences, but they’re also looking for a unique delivery. Why should they dedicate their time to you? Being such a creative approach, storytelling is there to give your customers a unique entry to your brand.
Develop a brand story that will reflect what your business is about and how you’re trying to make things better. Share stories about your products, employees, and your community. Use a branded hashtag that involves your audience or feature their photos and videos for some help in telling your brand story. Also, you can tie the storytelling to something that your audience and your brand believe in.
Social Media or Blog
When it comes to communication with customers, social media comes with a myriad of advantages over blog form. Blogs are still relevant when it comes to providing relevant information in the form of white papers, case studies, guides, and in-depth articles. But when it comes to storytelling, social media is instantaneous. With billions of people being present on social media platforms, such as Facebook, Instagram, Snapchat, and Twitter, you can tell a captivating story using content forms such as text, audio, and video. Video is especially important here because it is expected to keep gaining in popularity (by 2020, about 80% of all Internet traffic will be attributed to video). Today’s consumers also want (almost) real-time communication, so brands need to be there to answer their questions.
However, when it comes to lead generation from social media, marketers have to rely on marketing tools. Thanks to an engaging brand story, they can attract potential customers, but all the information they collect needs to be imported into a marketing tool to build a lead database. With DG1, you can import your social leads and create a customized, multichannel line of communication. Once you attract new leads, you can move the data to DG1, which will enable you to interact with high-quality leads via communication channels that they prefer.
With our software, you can create a customized lead generation form to post on Facebook, get the information right back into your system, and build a lead database. With an engaging brand story in place, you can then communicate it to your customers via emails, SMS, or push notifications.