More than 50% consumers shop online. This percentage is only going to rise in the next 5 years. Any marketer or business owner knows his consumers are adopting the latest technology. And that is rightly what businesses are looking at in 2017.
This era is about being online first and then offline. A faster, more effective, and measurable methodology to reach your true consumer. Having a website or an online store is the first step towards advancing in business.
However, our digital media experts think you need a little more than just the basic tools. Speak everyone’s language and understand the psychic of your customers. Real-time customization and interaction with artificial intelligence can be a great way to generate hot leads from your website traffic or any digital marketing campaigns now.
Brands such as IKEA, Amazon, Etsy etc. are using Predictive Analysis to study consumer’s preferences and buying decisions. It’s a smart approach towards building a relationship with your customers and increasing sales turnovers.
Another trend that is on the rise is control of user’s data & real-time customization. Gone are the days when you need to work with third party software’s to connect with your potential consumers. Now you can create a database of your clients and have a direct relationship with them. Talk to the consumers/ shoppers about stuff they love and customize information for their convenience in shopping.
It’s cooler to have an E-Commerce store and shop away, rather than browsing through racks or wholesale outlets with unending products which make it complicated for shoppers. Be an adopter, say yes to Digitalization.
Tags: e-commerce, digitalization, shoppers, trends, user's data