Ask any startup owner, and they will tell you there are a few benefits of owning an online store. But just because the store is online, it doesn’t make running it any less stressful. And in no way is it smooth sailing all the way.
E-commerce can be a real bumpy ride for entrepreneurs, with its fair share of ups and downs along the way. Not to mention, a few inviting mistakes here and there.
That’s why it’s critical to learn from the experience of others to prevent it from happening to you. And to help you avoid potential catastrophe, here are four disastrous mistakes you should avoid when starting.
1. Dismissing the power of marketing
Not investing in online marketing is one of the biggest mistakes new e-commerce owners make. If you doubt the potential of online channels, here’s how much traffic you miss out on each second.
But if there are only around 870 images uploaded to Instagram each second, compared to over 8,000 Tweets, you shouldn’t dismiss one over the other. Instead, give your channels an equal opportunity to impress you, and divide the budget among all your possibilities:
- Content marketing (website and blog)
- Search engine optimization (SEO)
- Social media (Facebook, Twitter, Instagram, YouTube, etc.)
- Paid advertisement (pay-per-click and social media)
2. Not using social proof (at the right moment)
Peer reviews affect customer behaviour and their purchasing decisions. Not having them on your site is a big mistake, which can have a significant impact on your bottom line.
But keep in mind, social proof is a double-edged sword. If you implement it too soon, it might turn on you. So, unless you have enough customers ready to leave mostly positive reviews, prepare it for implementation but put it off until you generate a decent audience.
3. Not investing in design
The visual appeal of your online presence plays a critical role in the customer perceived image of your brand. After all, it’s the first thing consumers see when they come into contact with your web store. So, set up a budget for design and visuals.
Start with a well-designed logo. It’s the mascot of your business, so make sure it’s attractive and in line with your brand message. The designer can also help you create the colour palette of your brand, and apply it to your website and social media channels.
And finally, see that the photography on your site is HD high resolution. No one likes blurry images, so use at least a semi-professional camera or hire a photographer if you don’t have one.
4. Creating your own CMS from scratch
When it comes to developing your content management system (CMS), it’s best to leave it up to the professionals. Creating your platform requires a lot of lines of code, and even when you’re an experienced web developer it can quickly turn into mission impossible.
So, don’t DIY it. Let a professional handle this part of your store. You’ll have more time to focus on and develop other areas of your business.
Get started right now and let us help you with the software behind e-commerce platform. No need to do it from scratch, all you have to do is connect to this powerful piece of software, and you’re ready for business.